McDonald’s vs Burger King: Which is Healthier Essay

McDonald’s vs. Burger King: Which Menu Is Healthier? September 15, 2013 COM 155 The United States has the largest fast food industry in the world, and American fast food restaurants are in over 100 countries. That alone tells you that millions of consumers partake in fast food. By definition, fast food is food that can be prepared and served very quickly. A typical fast food meal in the United States includes a hamburger, French fries, and a soft drink. Out of all of the fast food restaurants in the United States, there are two companies that comes to mind that are the biggest chains in the country. Those two fast food chains are Burger King and McDonald’s. These two companies own more than half of the fast food market in the U.S. With that said, in the past couple of years there has been concern over the obesity rate in the United States. People believe that fast food is a factor because of how easy it is to get it and the price range of it. Because of the perceptions of fast food, every one is looking to the biggest fast food chains to set the example and make their menus healthier. McDonald’s and Burger King are the two fast food chains trying to convert their menu to provide healthier foods, each in their own way. Before looking at the menus of both fast food chains, one has to understand the history. What made them who they are today? How was it created? When did it go public? The first restaurant is McDonald’s. In 1937, Patrick McDonald opened â€Å"The Airdome†, which was a food stand in Monrovia, California. Hamburgers were ten cents and all you can drink. In 1940, his two sons, Maurice and Richard, brought the food stand from their father and moved the entire operation 40 miles and changed the name to â€Å"McDonald’s Bar-B-Q† and served 25 barbecued items on their menu. In October 1948, the brothers realized that most of their profits came from selling hamburgers so they closed down the establishment. On December 12, 1948, the restaurant’s name was once again changed to â€Å"McDonald’s† and went to a menu of hamburgers, cheeseburgers, French fries, shakes, soft drinks, and apple pie. After 5 years of growing popularity and success the bro thers decided to start  franchising the restaurant. One year later, Ray Kroc, who sold Multi-mixer milkshakes machines, learned that one of the McDonald’s restaurants were using eight of his machines and he decided to take a look for himself. After meeting with the McDonald brothers, Kroc thought that they could franchise the restaurants throughout the country. The brothers did not think the same way so Kroc decided to take it upon himself to do so. By 1959, Kroc had 102 successful restaurants in the United States and by 1961 Kroc brought the business rights from the McDonald brothers for about three million dollars. Like McDonald’s, Burger King also has a long and rich history. It was founded in 1953 in Jacksonville, Florida as Insta-Burger King. Inspired by the McDonald brother’s original store location in San Bernardino, California, the founders and owners, Keith J. Kramer and his wife’s uncle Matthew Burns, began searching for a concept to open a new restaurant around. After purchasing the rights to two pieces of equipment called â€Å"Insta† machines, the two opened their first stores around a cooking device known as the Insta-Broiler. The Insta-Broiler over proved to be so successful at cooking burgers; they required all of their franchises to carry the device. With their new success in the way they cooked burgers, the company had rapidly expanded throughout the state of Florida until its operations totaled more than 40 locations in 1955. By 1961, Insta-Burger King ran into financial difficulties and the pair of McLamore and Edgarton purchased the national rights to the chain. It was rechristened as Burger King of Miami. The company would eventually become the Burger King Corporation and began selling territorial franchise licenses to private owners across the United States by 1961. As I stated in the beginning of my essay, I wanted to compare the two menus between Burger King and McDonald’s. Even though both restaurants are into selling hamburgers, how they are cooked and presented separate these two companies tremendously. For McDonald’s, they have added other items to their menu since the original restaurants opened back in 1948. They added a breakfast menu back in 1972 in which they sold certain breakfast sandwiches such as the McMuffin, which came in certain amounts of variations. There are also types of biscuits and breakfast burritos. Additional breakfast items include hotcakes, several breakfast platters with eggs, hash browns, and meats or breads. As you know, for lunch, McDonald’s serves many sandwich options such as the Quarter Pounder, the McDouble, which is the double cheeseburger, and chicken sandwiches, which they call a McChicken. The trademark sandwich for McDonald’s is called a Big Mac. It was introduced nationwide in 1968. It consists of two 100 percent beef patties, American cheese, â€Å"special sauce†, which is based off a Thousand Island dressing, iceberg lettuce, pickles, onions, and served in a three-part sesame seed bun. Other items on the menu consist of Chicken McNuggets, Chicken Selects, which is the McDonald’s version of chicken strips, Filet-O-Fish, and a McRib, the McDonald’s Rib Sandwich. Burger King’s menu predominantly consisted of hamburgers, French fries, soft drinks, milkshakes, and desserts. In 1978, the company introduced the first iteration of its breakfast menu. The breakfast menu remained almost identical to the McDonald’s offerings until 1983 when Burger King introduced its Croissan’Wich, which comes in many variations like the McDonald’s counterpart, McMuffin sandwich. For the lunch menu, there is little difference between the Burger King and McDonald’s Menu. The counterpart of McDonald’s Chicken McNuggets is called the BK Chicken Tenders, which made its debut in 1985. For Burger King, they have two trademark sandwiches. The first one is the counterpart of the McChicken, which Burger King calls the BK Original Chicken Sandwich. It made its debut in 1978. The other sandwich is called the Whopper. Introduced in 1957, it is one of the best known sandwiches in the fast food industry. The Whopper consists of a flame grilled quarter-pound beef patty, sesame seed bun, mayonnaise, lettuce, tomato, pickles, ketchup, and sliced onion. Now we get to the meat of the conversation. Both companies have been trying to add healthier choices to their menu for years now. For example, McDonald’s had to battle its public image as a purveyor of fatty, unhealthy food. Consumers began filling lawsuits contending that years of eating at  McDonald’s had made them overweight. So in 2003, McDonald’s introduced a low calorie menu of low-calorie items and they also switched to more healthful cooking oil for the French fries. Burger king is no different to the criticism of their food. Since the 1980s, several parties, including the Center for Science in the Public Interest, the British Heart Foundation and the City of New York argued that Burger King has contributed to obesity and unhealthy eating behaviors in Western nations by producing products that contain large amounts of salt, fat, trans-fat, and calories. With that said, it is common knowledge that neither McDonald’s nor Burger King is the healthiest option if you are trying to maintain a healthy lifestyle. Let’s examine at the major items that both of these fast food chains provide and see which one is healthier. Starting with the French fries, a medium order from Burger King will make the customer consume 400 calories, 20 grams of fat, 43 grams of carbohydrates and 5 grams of protein. The same amount for McDonald’s will provide 20 calories, 7 grams of fat, 19 grams of carbohydrates, and 3 grams of protein less than Burger King’s French fries. So apparently McDonald’s wins in French Fries, for cheeseburgers, McDonald’s are not only lower in calories versus Burger King at 300 to 360, but also in fat and carbohydrates as well. They are also significantly higher in protein. Now for the main event, the Big Mac versus the Whopper, both of these burgers are the most popular menu item for both of these respected fast food chains. Which one is healthier? The Big Mac contains 540 calories, 29 grams of fat, 45 grams of carbohydrates and 25 grams of protein. The Whopper, on the other hand, contains 670 calories, 39 grams of fat, 51 grams of carbohydrates, and 27 grams of protein. So in other words, the Big Mac is Healthier. After looking at the other items that Burger King and McDonald’s provides head to head, Burger King has the edge in terms of its chicken products. Now the big question is who has the healthiest menu? To be honest, it depends on the menu item you choose to buy from either one of these food chains. If you want a good burger that will not do that much damage to your diet then McDonald’s is the way to go. If you are looking to eat a Chicken Sandwich, it looks like the Burger King should change their name. In conclusion, when asking the question of which fast food chain is healthier it is safe to say that there is no clear-cut answer. Even through McDonald’s, when looking at the nutritional stats of each item compared to Burger King, wins in the Burger section. We as consumers have to realize that â€Å"fast food† is not healthy in the first place. These two fast food chains have rich and interesting histories that contributed to how and what they sell to their customers. Each menu has been tweaked in order to fulfill the needs of the consumer over the years. Every consumer prefer to have their own method of buying items, so the best advice I can give is to do your own research beforehand. It is also important to show that you should limit the amount of fast food you eat on a regular basis in order to maintain a healthy lifestyle.

Ballyhoo, Prosperity and the Crash

The Great Depression which came after the Crash of 1929 changed American attitudes from optimism, something that Americans had because of the increasing flow of consumer goods and because of this new better way of life to, despair. This economic despair was the lowest and bleakest time in American history. â€Å"Factories closed, machines fell silent, and millions upon millions of people walked the streets, looking for jobs that did not exist† (750). Lasting for ten years it took over every aspect of American life.Along with this came a change in government that would give way to a Democratic majority and removed Republican hold since the 1890’s. Immigrants who had came to America before WWI took a political stance that lasted through this difficult time on through to the next generation that resulted in the election of Franklin D. Roosevelt. One of the first things his office did was developing The New Deal. This would create programs of â€Å"relief, recovery, and re form that greatly increased the role of government in American life† (750) in an effort to ease suffering and begin the path for economic recovery.In order to understand what happened economically during this time a look at business and government attitudes during the 20’s should be examined. During the 20’s Republicans â€Å"used their return to power after WWI to halt further reform legislation and to establish a friendly relationship between government and business† (742). This relationship led to false beliefs in economic growth and stability. The automobile and appliance industries during this time caused a saturation of the market. This slowed sales steadily and in 1927 there was a mild recession.The owners of these industries could have raised wages or lowered prices in an effort to stimulate buying power and hold onto the â€Å"consumer-goods revolution† (750) but ignored the signs. The government could have helped by stopping installment-bu ying and slowing bank loans that could have made the depression not last as long, but didn’t. The only institution that saw a possible problem and tried to do something about it was The Federal Reserve Board. The Federal Reserve Board saw problems and tried to stimulate the economy by lowering the discount rate, and charging banks less for loans.This extra credit that was given was thought to be used for re-investment but instead went into the stock market that was â€Å"touching off a new wave of speculation that obscured the growing economic slowdown and ensured a far greater crash to come† (751). Everyone jumped on the bandwagon as the 1920’s became better known as the get-rich-quick era. Millions of individuals from all the way at the top to all the way at the bottom played the stocks. Anyone with extra cash was investing heavily in the stock markets. They were betting that the huge rise in security prices would make them huge profits.Savings were used to be t on the speculative stocks. â€Å"Corporations used their large cash reserves to supply money to brokers who in turn loaned it to investors on the margin. † (751). By 1929 the whole country was in love with stock speculation. Offices open in huge numbers in city after city across America and people flocked to them in hopes of riches. This national obsession with the bull market gave a false idea that the economy was healthy and this caused a blind eye towards the mistakes that were happening that would lead to disaster.It was in October of 1929 that put the stop to this obsession of speculation stock buying. Overnight corporations and financial institutions no longer would provide capital for stock market purchases and this also made investors and bankers stop giving consumer credit. This stopped consumer buying power and leading to a sharp slope downward of sales of consumer goods economic disaster that continued for 4 years. 1932 showed a time that â€Å"unemployment had swelled to 25 percent of the work force.Steel production was down to 12 percent of capacity and the vast assembly lines in Detroit produced only a trickle of cars each day. † (751) There were many contributing factors toward the path of the Great Depression, but the single most important was that factories produced more goods than they were consuming. Some others were unstable economic conditions in Europe, the agricultural decline since 1919, corporate mismanagement and of course over speculation. Americans didn’t have the money to buy anymore.Even though most Americans didn’t have a car or a refrigerator the money just wasn’t there anymore. Too much money had gone into profits, dividends and industrial expansion. Not enough went into the hands of the workers who would become the consumer. Wages vs. factory productivity did not equal out. â€Å"Factory productivity had increased 43 percent during the decade, but the wages of industrial workers had only g one up 11 percent† (752). If all the money that was used for speculation had gone to increase wages then consumer purchasing would have gone up.This would have created a balance in production and consumption. It was only after a good look at what happened would the consumer-goods economy of America be understood. Not only did this cause a huge hardship for the population it also showed a challenge for political leadership in America. When Roosevelt took office the nation was near an economic collapse with unemployment at thirteen million. His first step was to save the banks. He drafted new legislature for banking that would help the stronger banks to reopen with government help and force the weaker banks to close.Roosevelt launched New Deal programs that would help in industrial and agricultural recovery, two of the hardest economic fields hit. This New Deal helped with immediate problems that were around in the 1930’s with programs that addressed relief in unemploymen t and destitute citizens. But in 1935 reform took the place of recovery and relief. â€Å"Roosevelt was developing a ‘broker-state’ concept of government, responding to pressures from organized elements such as corporations, labor unions, and farm groups while ignoring the needs and wants of the dispossessed who had no clear political voice† (761).This caused a major pressure for change because it did not help the average guy and was meant more for internal government change. The New Deal did have an influence on the quality of life in America, but also had some downfall. Labor unions was one influenced that changed history along with the introduction of Social Security, but the New Deal seemed to only help the more vocal and organized groups and left minorities out. But still Roosevelt’s impact on U. S.politics lead to the uplifting of the American people at a time when it was desperately needed in order to survive during a very disturbing and hard time. I don’t want to believe it was greed that caused this problem, but rather a misguided dream of the want of something better. Isn’t that the American dream? Reference: Divine, R. A. , Breen, T. H. , Fredrickson, G. M. , & Williams, R. H. (1987). America Past and Present 2nd. Ed. Illinois: Scott, Foresman and Company.

Perceived risk & gambling Essay

As of 2008, there were more than 2,000 internet gambling sites worldwide; with combined revenue of these websites being estimated to be north of $18 billion (Overview of Gambling Regulations, 2008). Due to its obscene rate of growth, potential harm to its consumers and growing ease of accessibility, internet gambling is viewed by many as a major cause for concern. Don’t expect the apprehension towards online gambling to ease up any time soon. Casinos, of both the online and brick-and-mortar variety are expected to aggressively increase their marketing budget over the next half decade. With online gambling recently legalized in Nevada, and many states preparing to follow suit, Simon Holliday, director at H2 Gambling Capital predicts that nearly $4 billion could be spent by the internet gaming sector over the next five years (Jackpot! , 2012). The Gambling Act of 2005 was introduced to modernize gambling regulations. The act brought increased marketing freedom for gambling companies, but only along with responsibility regarding the advocacy of the potential dangers of addiction. It also required the implementation of Corporate Social Responsibility (CSR) policy and the anticipated goal was to introduce, acknowledge and bring to light to substantial harm which can stem from problematic gambling. According to the Gambling Act of 2005, in order for a company to obtain their license and legally operate in the marketplace they had to ensure that: i. Gambling is conducted in a fair and open way; ii. Children and other vulnerable people are protected from being harmed or exploited by gambling; and iii. Assistance is made available to people who are, or may be, affected by problems related to gambling. (GamCare: gambling research, education & treatment) With the changing landscape in the industry, it is fair to question whether these regulations are still relevant, and more even importantly, whether companies are still operating within the bounds of the Gambling Act of 2005. Technological advances have led to online websites readily available around the clock, potentially made gambling available to minors (via online casinos, online sports betting) and lost control of potential hazards concerning online users, those being: sobriety (users drunk/high while on a online gaming site); awareness (many ads online promoting gambling, very few raising awareness); and whom is using the sites (minors, youth, seniors, or problematic/addictive users). All of this unsurprisingly raises concerns regarding whether the current regulations are equipped to handle both current and future gambling disputes. Gambling consumption has no doubt increased over the past decade, and will continue to do so for the foreseeable future as regulations are expected to loosen while the marketing budget of online casinos are expected to abruptly expand (Jackpot! , 2012). The bulk of the marketing expenditures will be geared towards youth via interactive media sources; interactive online ad-agencies figure to be the main beneficiary. Though casinos will continue marketing to those who frequent physically existing casinos (a crowd mainly over 50) via television, magazine and billboard advertisements, the majority of the expanded marketing budget figures to be aimed at online users – the vast majority of which are in their 20’s (Jackpot, 2012). There seems to be an array of ethical concerns tied into all of this – whether children and â€Å"other vulnerable people† are still protected from potential harm, how readily available is assistance to those who are affected and is it being outweighed by the onslaught on pro-gambling marketing, concerns regarding online gambling (sobriety, minors, problem identification), and ultimately whether the advocacy is still a priority. A widespread fact in the gambling industry is that 20% of the gambling population accounts for 80% of the gambling industry’s revenue (Galanda, 2007), essentially implying that when evaluating the entire gambling population, 20% are pouring a considerable amount of money into the industry and could potentially be labelled as problematic gamblers. With casinos paying more money and attention to marketing, and marketing research, they are able to identify the age, demographics, frequency and income of their market. Via frequent gambler cards, visas and other channels (surveys for points/credits, casino identification/reloadable slot cards), casinos are able to pick and choose who they zero their marketing efforts in on, whether that be seniors, twenty-somethings or potentially the 20% we earlier identified as problematic gamblers. Corporate Social Responsibility (CSR) was incorporated into the Gambling Act (2005) as a means of regulatory control and functions as a built-in, self-regulating instrument intended to designate ethical standards to which companies must adhere to. Gambling companies possessing information about their customers, and using this information to formulate a marketing strategy and plan, raises ethical concerns and seeds the question of whether this type of behaviour corresponds to the regulations and ethical policies within CSR. Three main differences between gambling now and nearly a decade ago when the Gambling Act was introduced are: (1) distribution channels have increased accessibility to gambling and exposure to gambling promotion; (2) the technological innovation developed by online casinos is tremendously exceeding government control efforts; and (3) gambling has simply become an international phenomenon – the gambling population is aggressively expanding (Social Marketing & Problem Gambling, 2011). Though the effects and consequences of problem gambling are more extreme and common than ever, the reasons described above explain why it is so difficult for government to control the issue, and moreover why the trend is currently liberalizing ideologies rather than attacking the corporations and addressing the underlying issues.

Essay 2 Example | Topics and Well Written Essays - 250 words

2 - Essay Example In some point in time, this has outraged vigilant groups advocating â€Å"Stop Cruelty to Animals†. These groups have marched their way to request the banning of this practice in aid of legislation from government. Now, the stance whether or not, one is in favor of using animals in cosmetic testing or in any other lab experiments still remains a subject of debate. Looking back in time, medical and scientific researches have highlighted their major breakthroughs that saved human lives. The more popular scientific breakthroughs referring to the same, include: â€Å"1950’s – kidney transplant, replacement of heart valves, polio vaccine, hip replacement surgery: 1960’s – heart bypass, drugs to treat mental illness; 1970’s – drugs to treat stomach ulcers, asthma and leukemia; 1980’s- drugs to control transplant rejection, life support systems for premature babies and 1990’s- cloning of Dolly† (Thomassen, et.al., n.d.) . These cited medical discoveries are the same strong justifications raised by those who argue in favor of the use of animals in lab tests.

Marketing Strategy of Perfection Foods Assignment

Marketing Strategy of Perfection Foods - Assignment Example The aim of new marketing strategy is make sure that the company is able reach its desired goals. In the process of developing a new marketing strategy, the report will focus on different environmental, industrial and market analysis tool. The report will also highlight background of the company and give a brief overview of the bakery industry. The mission and vision statement of the company has been also underlined. Now in order to analyze the different factors tools such as PESTEL, SWOT, and PORTER’s FIVE Forces have been used. Finally the report will try to put up a marketing mix which will help the company to grab more market share and boost the sales volume. Background Perfection Foods Ltd came into existence in the year 2000. It was established by two brothers called Sukhdev Singh Bath and Balwinder Singh Bath. The company was started in a 4500 sq. ft. factory, from where the cakes and bakery products were supplied to the nearby retail units and locality shops. Due to the high quality of the cakes and bakery products, the company quickly became popular in the industry. As the business grew in size, the company started expansion plans. In order to establish itself nationally and internationally, the company started to supply its products to the direct wholesalers such as Morrison's, Makro, Bestways, Asda, etc. They have become one of most well-known bakery in UK. It has also won several awards for some of its quality offerings in the bakery product market. The company serves 40 different types of freshly baked handmade cakes to the customers of UK. There are two manufacturing sites in UK and the third factory serves for the export orders of the com pany. The company has two sides of its business function: manufacturing and selling cakes in UK and exporting in other parts of the world. The company has also received award for Best Development of international market in the year 2010. The company owns an excellent distribution channel. The logistics team of the company distributes the bakery products all over UK in the company owned vehicles. These vehicles are equipped with latest technology to keep the food items safe and fresh (Perfection Foods Limited, 2009). Market Overview Bread and bakery products form a very important part of the British diet. Cakes form a major part of the household snacks. On special occasions and with afternoon tea usually cake is served with tea. Apart from this, cake is a vital part of the festivities such as Christmas, Easter, Halloween or birthdays. The worth UK bakery industry is ?3.4 billion and it is the largest market in the food industry of the country. The total volume is about 4 billion unit s. This means that about ?11 million loaves and packs are sold in UK every day. There are three main sectors in the UK baking industry. The large baking companies produce 80 percent of the products. The in-store bakeries in the supermarkets produce about 17 percent of the products and the high street retail shops produce the rest of the products (The Federation of Bakers, 2012). It was estimated that about 5 to 10 percent of the bakery

Quality Assurance in Banking Investment Essay Example | Topics and Well Written Essays - 2000 words

Quality Assurance in Banking Investment - Essay Example In view of the importance of quality assurance in the investment banks, the process is carried out to strengthen the procedure and standards at corporate level, promoting efficient utilization of available resources so that different functions are carried out in an expeditious and cost effective manner and make recommendations for enhanced customer satisfaction. As investment banking is a service oriented business with most of the profits coming through the investments in businesses and acting as consultant to many businesses, it is necessary that investment banking adopt suitable techniques, theories and principles related to quality assurance for customer satisfaction and retention. Banking Investment or investment banking is part of the financial services industry that offers wide variety of services to corporations and organizations all over the world. The range of products and services is increasing rapidly that has made it difficult to distinguish the most important services because investment banks offer their services in different forms (Turnbull and Moustakatos, 1996)1 The service is an area that helps companies in funds acquisition, advising for wide range of transactions for future businesses (www.wisegeek.com).2 As it is clear that the investment banking deals with providing financial assistance to the companies for business matters, it is essential to ensure quality service in the area. Therefore quality assurance is the main pillar of any business including profit and nonprofit organizations, government and nongovernmental organizations as it affects the level of success in the business. The quality assurance further helps in conducting other evalua tion processes like standards compliance evaluations, brand assurance evaluations, customer or guest experience evaluations, etc. which makes it essential and important in any business organization to maintain a dominant position in the industry market (www.totalqualityassuranceservices.com). In view of the importance of quality assurance, the present paper is intended to discuss the issues and importance related to banking sector particularly in investment banking. Investment Banking Investment banks have multilateral functions to execute in favor of various companies. The service mainly deals with companies like helping private and public corporations in issuing securities in the primary market, guarantee by standby underwriting or best efforts selling and foreign exchange management. (www.economywatch.com).3 Further it is committed towards providing assistance to capital markets as intermediary. These are the institutions that are regarded as counterparts of banks in the capital market in the function of intermediation in the process of resource allocation (Subramanyam, 2004, p.72)4 Need for Quality Assurance in Investment Banking Williamson (1988, p.55) stated that investment banking has been and will continue to be an increasingly intensively competitive business in order to strive in the market which is mainly dominated by the changes as part of strategy in the capital and securities industry. The changes in the market include emergence of institutional investors, internationalization, innovative technology enabling investment banks and their customers to organize and distribute

New Technology in the Medical Field Essay Example | Topics and Well Written Essays - 500 words - 1

New Technology in the Medical Field - Essay Example many healthcare organizations have come up with privacy and security policies that govern the access, use and exposure of organization’s information in order to minimize such risks. An analysis of the privacy and security policies of three recognized healthcare organizations namely Beth Israel Deaconess Medical Center (BIDMC), Mayo Foundation and Georgetown University Medical Centers reveals some themes that are among them. For all the three healthcare organisations unauthorised access of the organisation’s information is not allowed. This could be those that are stored in computers or those produced as hard copies. In relation to this, there is no unauthorised alteration, revision, transmission or modification of the organisations information or other information within the organisation’s system (Georgetown University Medical Centers, 2007, Mayo Foundation, 2002 and BIDMC Technology Resources Policy, 2007). For all confidential information or programs installed in the organisation’s computers, the staff must get authority from the organisations information officer or office in order to access, delete or modify them. All information deemed to be confidential is protected from external access and their release or exposure constitutes a breach of the security and privacy policies. All staff are not allowed to use the organisations IT for activities that are not related to the organisation’s business activities so as to limit the availability of the network resources to other people. Remote access to organisation’s information is not allowed except for selected workstations or persons authorised by the chief information officer. There are some security and privacy policies that differ significantly between the three healthcare organizations. An example are policies relating to personal privacy when using the organization’s computer information or technology resources. In Mayo Foundation, no one has the permission to access a computer using another

Health Communication Essay Example | Topics and Well Written Essays - 500 words - 2

Health Communication - Essay Example However, official advisories and disaster preparedness alerts were issued five days later; specifically on 28th October, practically few hours before the heavy storms and strong winds forcefully swept across the East Coast cities of New York and New Jersey. Admittedly, the massive casualties inflicted by the hurricane on the East Coast can be attributed to the untimely provision of risk communication by the relevant authorities. In a period of only two days from October 22 to October 24, 2012, the FEMA regional office in Miami, Florida had ascertained that the hurricane’s strength was growing exponentially. However, issuance of official public advisories was delayed until the hurricane’s storms hit a limit of 105 miles per hour (Downing & Smith, 2013). Apparently, delay in issuance of official communication was caused by the bureaucratic nature of coordination between the FEMA National Watch Center and the NOAA National Weather Service. In essence, both the FEMA and the NOAA were avoiding public panic resulting from early issuance of immature information regarding to the hurricane’s development (CDC, 2012). The potential severity of Hurricane Sandy became clear as early as 19th October, 2012 when a wave in the Northern Caribbean Sea transformed from a tropical wave to a tropical storm in a period of under six hours. When the tropical storm reached Southeast Florida on 22nd October, its winds were sustained at approximately 40 miles per hour. By the evening of October 23rd, the growing tropical storm had cruised over the vast distance between Florida’s Jupiter Inlet and the Upper Keys, including Craig Key (Downing & Smith, 2013). At 0500 hours on 24th October, it became evident that the tropical storm was headed for cities along the upper East Coast, and that the storm’s wind speeds had intensified considerably. As at the evening of 24th October, the storm was upgraded to a hurricane

The Business Report Essay Example | Topics and Well Written Essays - 1000 words

The Business Report - Essay Example The selection of simple accounting software may yield losses because of high chances of misplacing information. Besides, some of these strategies have limited capacities to enable smooth integration of all facets of business, as well as the centralization of the data sources. Therefore, a start-up IT company will begin with Excel software because it is the cheapest. However, with increasing demands, growing customer base and the complexity of financial, sales, logistics, and other operations, such companies will be forced to seek alternative packages that match with the robustness of the work. Therefore, the Enterprise Resource Planning (ERP) would be the most appropriate solution. However, ERP services are provided by different vendors, the most genuine and global leader being SAP. Packages from SAP exist in four categories, which depend on the size of the company and the cost available for investment. SAP packages are most robust approach because they synchronize and integrates dat a from the customers with the data from the sales of product and other related items. For this reason, the system makes it possible to store huge data and connect the various items and access them when needed or update the information when needed as opposed to excel. Selection of appropriate SAP package is necessary for the IT firm along its growth process. It minimizes the cost of operation and increase the output because of the efficient coordination of the business and the ability to run multiple items simultaneously. The startup companies lack enough resources to invest in purchasing and implementing the ERP packages. Such companies would need to use the cheapest available packages like Excel. The spreadsheet is the most appropriate package for recording and storing information on purchasing, sales, storage, customer information, and finances. The package

Positive and Negative Associations Essay Example for Free

Positive and Negative Associations Essay Cognitive social psychology describes the â€Å"self† as a dynamic, flexible, and complex set of self-conceptions, emotions, images and memories that are stored in the long-term memory. Some of the self-related material in working memory is associated with the transient conditions of the present time frame. These self-conceptions serve the important function of guiding behavior, affection, and perception. Core self-conceptions are enduring and stable self-conceptions tend to endure over time, and are activated across situations which mean they influence a person in giving meaning to circumstances and choice on how to behave. The perspective about the self in the memory has been referred to as the self-structure where it is proposed that the self-related memory representations are not neutral, but rather carry with them an emotional quality or evaluation tone known as valence (Zephyr 91). Because self-evaluation is based on the prevailing norms and expectations of the cultural milieu, the meaning of the valence component of the core-descriptions is likely to show cultural specificity in which the positive and negative associations are mutually based. Positive and negative associations Cultures have been described in terms of interpersonal values they socialize in their members. Culture is the patterns of social institutions, relationships, and expectations that guide the development of culturally competent individuals. The social values and practices are the major basics in the cultural construction of the positive and negative social associations in a society’s culture. The Haitian culture has been overtly portrayed on racial terms by many white writers something that African American writers have been deconstructing to dispel these negative associations. On the positive associations, anybody who is Haitian upholds highly about his/her self-conceptions will regard everything with self-esteem and more so respect his/her culture; trying to paint a positive image of it. Zephyr (118) points out that Haitians are to some extent positive about their culture and that is the reason why they would like very much to change the negative perceptions the world has. Their music has transcended class boundaries expressing the greatness of the people’s culture and their nation at large. People who talk well of themselves usually have that attitude that keeps their cultural boundaries open to constructive criticism for the better. Superstitions which have for a long time dwarfed development and people’s association are being negated for a society that embraces change. Haitians have changed the African American negativism by whites which has brought new light on the racial issues as a people with equal dignity and who are supposed to be respected. Haiti had remained in the dark and students and other groups have drummed up support in peeling away the darkness and letting people learn more about the place and its people. The United States initially viewed Haiti as a threat to its existence but now that has changed with the view of Haiti as a nation that contributes to its well-being. The historical slave revolution of Haiti is very much part of its proud history. Haiti is considered as a beacon of hope for its model of self-emancipation. This much inspired Negroes in slave plantation to rise and strive for their liberties which were held at ransom by the slave masters. It also strikes positively that Haitians fought bravely against French troops which points to the strong urge among the people to resist oppression from the white masters. Their culture has been without intrusion for many years which has accounted for the people’s strong will of independence leading to self-conceptions that glorifies their lives. The positive self-descriptions of the Haitian people therefore fits within their cultural frame because of the image as a free people from the chains of colonization which are to blame in many African countries for denigrating indigenous cultures, leading to many Africans neglecting their butchered cultural values (Zephyr 89). The critique of the cultural practices of Haitians has provided culturally relevant psychiatric practice very important in the cultural mindset of the Haitians. However, the Haitian culture has not been without negative self-descriptions that are to account for the stereotypes which have influenced the society in a great way. Gender issues, like in every other patriarchal society in the world rears the ugly muzzle to the world view. Also, the Voodoo culture has had negative effects on the socio-economic and political advancement of Haitians. Zephyr (108) reminds us that the belief in cultural practices that hinder development due to inhibiting beliefs that changes will be a bad omen to the society are to blame for the situation of Haitians. The negative stereotypes are of bad influence on the self-conceptions and description which are normally based on the cultural milieu of the people. The voodoo belief has bad influence on the economic bearing in that some practices deny people the opportunity to enterprise in what can economically uplift their living standards. With this culture bearing impact on the mindset of people, ignorance and backwardness set in which make the associations with other people very difficult as these have moved from the perspective of stereotype to beliefs that oppress the people. Like any other society, oppression of women is evident on gender lines, with boy-girl privileges at stake, where education for the male child is done at the expense of the girl who might be a better achiever than the boy. But the Haiti society is changing to adapt to changes that have affected all societies in the world. Neglecting the oppressive beliefs has been a step towards building that global society that embraces change negating the ignorance of many indigenous societies of the past. With these changes, the perspective or the view of the world on Haiti has still remained negative with efforts made by the Haitian society not recognized (Zephyr 122). These degenerative views on Haiti need to change and the world to view the big picture of a changing society for there is no society without blemish. In conclusion, the positive and the negative associations in any society are embedded in the cultural frame of that society, and there is no way one can define such a society without meeting such associations. Whether positive or negative associations, they can be understood on the cognitive social psychology in terms of the self-conceptions defined by the larger cultural milieu. Societies due to globalization influence are changing and so should be our perceptions on particular societies like the Haitians. Works Cited Zephyr, Flore. The Haitian Americans. Westport, Conn: Greenwood Press, 2004.

Transaction Processing Systems

Transaction Processing Systems The main information systems used for operational support in a business are transaction processing systems. This type of system processes data about transactions, which are events that have occurred that affect the business, such as the sale or purchase of goods. A transaction processing system has 3 main purposes: keep records about the state of an organization, process transactions that affect these records, and produce outputs that report on transactions that have occurred. For example, an inventory control system tracks records about inventory, processes sales and purchases of inventory, and produces reports about the amount and value of items on hand, on order, etc. Transaction processing systems exist in all areas of an organization, and in all types of organizations. TPSs can be used by employees (order entry) or customers (bank ATMs). They can use various types of hardware, software, and networks. TPSs use stored data in both files and databases, and many types of programs. TPS structure The structure of a TPS generally consists of a user or other TPS that interacts with TPS software, and stored data used by the TPS. Users of the system are typically personnel who work with business transactions, such as salespeople. Input data comes from users and other TPS. Output includes data back to other TPSs, screens, and reports. TPS functions Like other information systems, TPSs perform four main functions: input, processing, output, and data storage. The input function accepts data for processing from outside the system. The processing output transforms the data in some way. The output function makes the processing results available outside the system. The storage function stores the data for use. Before transaction data can be brought into a TPS, it must be acquired from its source. This step is called data capture. The receiving report is an example of a source document that is used to perform data entry. Data entry means using a screen similar to the one in this figure to enter data. Once the data is entered, a program checks it for errors, a process called data validation. For example, inventory receiving data might be checked to ensure that all number entries are numeric that the item is known to the system, and that quantities are in acceptable ranges. Much output from a TPS is in the form of reports. Several types of reports are commonly produced by TPSs. A detailed report lists details about transactions, such as inventory movement. A summary report summarizes data at various levels. Exception reports indicate data that are exceptions to some condition or standard. Data in a TPS is stored to data files and databases. Two types of stored data are commonly found in TPSs: transaction and master data. Master data is the main data used by the TPS. Master data is usually permanent data that remains in the system as long as the system is in use. For example, an inventory system would have an inventory master file with one record for each item in inventory. Transaction data is data about transactions that have occurred. Transaction data usually remains with the system only until the transactions are processed. The transaction data is then replaced with other transaction data for new transactions. For example, in the inventory control system, a transaction file would contain data about inventory transactions. That data would be used to update the inventory master file. Once the update was complete, the transaction file would be cleared and a new list of transactions would be started. After the data is created, the TPS can retrieve data from the file or database, a process called accessing the data. The data is accessed to produce reports, update master files, and other purposes. Sometimes, before a TPS can access data, it must be arranged in an order that is useful to the system, a process called sorting. For example, the inventory system may produce a report of the 5 most expensive items. The item list should then be sorted in descending order of cost. The data put into a file or database when it is created will become obsolete over time. The TPS must update the data periodically to keep it current. Updating can involve adding new data, changing current data, and deleting old data. Transaction data is used to update master data. Processing involves manipulating data within the system. One function that just involves data processing and not any of the other functions is computation, such as calculating details and totals. Another processing function is decision making, or checking for conditions and acting on them. TPS Controls TPSs must have procedures to ensure the completeness of the data processing, and to minimize the chance of errors. In general, these procedures are called controls. Many types of controls are used, including control totals, audit trails, and backup and recovery procedures. All data in a TPS may not be processed for various reasons, including hardware and software failures, and human error. One way that a TPS checks that all data is processed is through control totals. A control total is a number that is computed when data enters a system, and again after the system has processed the data. For example, in the inventory control system, a number reflecting an initial count of receiving reports to be entered would be entered into the system. After the receiving reports are entered, a count of the documents entered would be produced. There are also other types of control totals. Document counts are only one type. An audit trail is a way of tracing the effect of data through a system. A good audit trail is one in which someone can start with the output and go back through the system to the source document and vice versa. For example, the inventory receiving system could produce a report of all item counts. This could be used to trace each item received back to its receiving report source document. Computer systems sometimes fail, causing a loss of corruption of data. The failure may be caused by a malfunction in the hardware or software, or because of something outside the system, such as a lightning strike. The main way of ensuring against loss of data is to use a backup procedure. This means copying important data and programs to a portable media and moving it somewhere away from the main computing site. Important files and databases are usually backed up daily or weekly. The backup of the stored data can be copied back to the system, a process known are restoring the data. If a system fails, recovery procedures tell the computer professionals how to use the backups to recover from a crash. Modes of Data Processing Data in a TPS can be processed using two basic approaches: batch and online processing. A TPS may use both online and batch processing. In batch processing, data for all transactions to be processed are prepared in form understandable to the computer before actual processing begins. Then the batch of data is processed by the computer, and the resulting output is received in a batch. An example of batch processing is overnight payroll check processing and printing. With online processing, or OLTP, a person uses a screen and keyboard or I/O device connected to the computer at the time the processing is done. Each set of data for a transaction is entered directly into the computer. The data is processed, and the output is received before the next input data is entered. Online processing may also be called interactive processing. An example of online processing is an airline reservation system. The term à ¢Ã¢â€š ¬Ã…“real-timeà ¢Ã¢â€š ¬Ã‚  may also be used to indicate online processing. Real-time means the processing is performed immediately after the data is entered. This description is not quite accurate for online processing. If there are many users of an online system, processing may not begin for some time after the input is received. The amount of time depends on the hardware, software, and number of users. One example of a real-time system is a manufacturing monitoring system. If cars are being manufactured and thereà ¢Ã¢â€š ¬Ã¢â€ž ¢s a problem with the computerized assembly line, the system alerts operators immediately.

Kautilyas Arthasastra: Military Aspects

Kautilyas Arthasastra: Military Aspects CHAPTER I: INTRODUCTION 1. Army has been regarded from time immemorial as one of the essential instruments for the maintenance of a state. Kings, not only in India but throughout the ancient world, maintained well organised and well equipped armies both for the defence and expansion of their kingdoms. History is abounds in instances that whenever any ruler or state neglected the proper maintenance of their armies, unpleasant results in the form of loss of sovereignty or territory have occurred. The study of the organisation and administration of the army of a particular country in a particular period shall always give clues of its basic fabric. The topic under study deals with the role of Kautilyas Arthasastra in organising and administrating large armies and its relevance in todays world armies. 2. Kautilyas Arthasastra had never been forgotten in India and is often mentioned in later literature, sometimes eulogistically and sometimes derisively. But the text itself was not available in modern times until, dramatically, a full text on palm leaf in the grantha script , along with a fragment of an old commentary by Bhattasvamin, came into the hands of Dr R Shamasastry of Mysore in 1904 who was then the Librarian of the Mysore Government Oriental Library. He published not only the text (1909) and an English translation (1915) but also an index Verborum in three volumes listing every word in the text. Subsequently another original manuscript and some fragments, in a variety of scripts, were discovered as well as old commentaries of the text. An another author Dr RP Kangle of the University of Bombay devoted many years of painstaking edition and comparing the various texts and translations. His monumental three volume edition of the Arthashastra was first published between 1960 a nd 1965 with detailed note.[1] 3. Kautilyas Arthasastra is a treatise on artha and sastra. [3]. Artha is an all- embracing word with a variety of meanings in 1.7.6-7 , it is used in the sense of material well being; in 15.1.1 livelihood; in 1.4.3, economically productive activity, particularly in agriculture, cattle rearing and trade ; and, in general, wealth as in the wealth of nations. Arthashastra is thus the science of politics as it is used in 1.1.1 or 1.4.3 .It is the art of governance in its widest sense. The subjects covered include administration; law, order and justice; taxation, revenue and expenditure; foreign policy; defence and war. 4. Kautilyas Arthasastra contains fifteen adhikaranas or books. Of these the first five deal with tantra or the internal administration of the state. The next eight deals with avapa or its relation with the neighbouring states and the last two are miscellaneous in character. The eighth adhikarna or book is concerned with vyasanas, that is, the calamities ,shortcomings or weakness affecting the various prakritis. It is necessary to overcome the shortcomings before any aggressive activity can be undertaken. The ninth adhikarna deals with preparation for war and describe the kinds of troops that should be mobilised for an expedition, the proper seasons for starting an expedition, the precautions to be taken and the dangers to be guarded against before starting and so on . The tenth book deals with fighting, and describes the camping of the army, its march, various modes of fighting, types of battle arrays and other topics.[4]Thus this study shall primarily concentrate on book eight, nin e and ten in particular and other books in general. 5. The Legend K autilya : This mastermind, who could write a definitive treatise on economics and government at a time when large parts of the world was steeped in intellectual darkness? All sources of Indian tradition – Brahmanical , Buddist and jain-agree that Kautilya (also refer to as Vishnugupta in a stanza included at the end of the work) destroyed the Nanda dynasty and installed Chandra Gupta Maurya in the throne of Magadha. The name Kautilya denotes that he is of the Kutila gotra ; Chanakya shows him to be the son of Chanaka and Vishnugupta was his personal name[6] Kautilya then retired from active life and reflected on all that he had learnt during the process of overthrowing Dhana-Nanda. Since he found the earlier works on statecraft unsatisfactory in many respects, he composed his own definitive work presenting his ideas concerning the ways in which a ruler should gain power and maintain his authority. He was way ahead of his times in his thinking and covered every conceivable aspect on th e art of politics and warfare, which could be imagined at the time he lived. For Kautilya, military strategy was an integral part of the science of polity and he made no distinction between military techniques and statecraft. Kautilyas Arthashastra is a practical work which could have been written only by one who had implemented the tactics which he preached. How to form alliances, how to organise and administer them, how to attack a powerful king, how to deal with revolts in rear, what tricks to play on gullible people- there is plenty of evidence in the text to indicate that the author was giving real life answers to every conceivable hypothetical situation. 6. Statecraft and battle craft have changed over the centuries due to the fast changing technology and increasing requirements of human beings. Kautilya a mastermind contributed immensely to the development of the same, his extraordinary arrangement of battle groups in war and administering them during peace keeping all extraneous factors in mind still remains a masterpiece for century armies. CHAPTER II: METHODOLOGY Statement of Problem 7. To study the military aspects as enunciated by Kautilya in Arthashastra with a specific reference to organisation and administration and analyse its relevance for todays armies. Justification of the Study 8. The Legend Kautilya in his renowned work ARTHASHASTRA has dealt with various contemporary subjects which formed the basis of Chandragupta Mauryas rule and victories, in fact there is a general view that Kautilyas Arthashastra deals only with matters of foreign policy and economy. It is seldom realised that a great portion of this book does in fact, deal extensively with matters of military, he indeed consolidated all the prevailing grand strategy and tactics of those times and gave his expert opinion on the subjects, which ultimately led to victories of Chandragupta Maurya , who never lost a single campaign. It thus emerges that the brilliance of Kautilya was not only in diplomacy but also in warfare, but the fact that strikes out is that he was able to lay down methods to organise and manage the armed forces in a vast empire. The concepts of military administration and organisation in war and peace were inadvertently covered and spread out in all the adhikaranas, thus leading for topic of research for bringing forth, integrating and analysing those sublime aspects of organisation and administration which formed the bed rock of administering and organising large armies as of Mauryan empire, and at the same time analyse its relevance for 20th century armies. Scope 9. This study concentrates on the relevance of Kautilyas teachings with regard to military aspects in general and organisational and administrational aspects in detail including the aspects of tactics, strategy. The study aims to focus on aspects, which are still relevant for the better management of a large army like ours. 10. Methods of Data Collection. The information has been gathered from books, journals and the internet. The bibliography of sources is appended at the end of the text. Chapterisation 11. The subject under study shall be covered under following chapters: CHAPTER III : ORGANISATION OF ARMY 12. Chandragupta maintained a large standing army , though he acquired a big army from his Nanda predecessors, he made impressive accretions to its strength, so that it stood at six lakh infantry,30000 horses,9000 elephants and 8000 chariots . An efficient war office supervised this powerful army. Its thirty members were divided into five member boards . The six boards were : (a) Admirality. (b) Transport. (c) Commissariat and Army Service Infantry. (d) Cavalry. (e) Chariots. (f) Elephants. 13. Kautilya had divided the army into four arms i.e Patti or Padati(Infantry), Asva(Cavalry), Ratha(Chariots) and Hast (Elephants) and hence it was named as Chaturangabala or the four limbed army headed by their respective Adyakshas or Superintendents[7]. They had Following roles to play: (a) War Elephants. The king relied mainly on elephants for achieving victory in battles. They were the premium arm of the army and relied on their strength and shock effect to route the enemy from the battle field. They were required to destroy all arms of the service of the enemy and to break his battle formations. Kautilya has laid much emphasis on the use of elephants as a battle winning factor with following functions: (i) Marching in front, making new roads. (ii) Protecting the flanks. (iii) Helping to cross water and climb and descend from mountains. (iv) Breaking up enemys unbroken ranks, trampling enemys army. (v) Causing terror, capturing battle positions. (vi) Destroying ramparts, gates, and towers. (b) The Cavalry. The cavalry being the most mobile arm in the army was used to influence the battle. It was tasked for the following. (i) Reconnoitring battle grounds, camping sites, forests. (ii) Securing level grounds, water supply sources. (iii) Destroying enemies and protecting own supplies and reinforcements. (iv) Extending the range of raids. (v) Assault the enemys battle formation. (vi) Attack the enemy from the rear. (vii) Cut off the enemys line of supply. (viii) Isolate the enemys strong point. (ix) Feign retreat so as to persuade the en to pursue, once the enemy lost its cohesion the cavalry was supposed to turn around and rout him. (x) Restoration of sit by plugging gaps in own def made by enemys assault. (xi) Making the initial attack, penetrating or breaking through (xii) Pursue the defeated en. (xiii) Rallying the troops.[8] (c) Chariots. The war chariots had lost their effectiveness particularly against well trained cavalry, Maurian army retained war chariots as an independent arm, and they were restricted to a single offensive role of launching a charge against infantry and a near static defensive role. The arm lacked versatility and was too sensitive to terrain; it could produce result only under ideal conditions. According to Kautilya the chariots were to act as the mainstay of the formation in offensive and defensive roles. Their main function was to break up the opponents battle formation during offensive operations and repulse the enemy assault own formation and recapture lost ground by counter attack. (d) Infantry. There were primarily two types of infantry in Mauryan times, archers and spearmen and both were employed together. Archers performed the role of close support weapons as well as artillery and spearman carried out close combat. The spearman carried a large shield for protection. Chandragupta Maurya had turned the infantry into large standing force like the other three arms in the service. Infantry was the main fighting arm as it had the ability to fight over all types of terrain during all seasons and both by day and night. They were also used to protect captured grounds. Apart from the tasks mentioned above, the infantry was also supposed to give close support to the other arms ie the Elephants and the Chariots[9]. Organizational Structure 14. Kautilya had emphasised on hierarchal system for administration of army. The structure of the defence forces at the highest levels was as shown below: Commander -in- Chief Senapati(Chief of Defence) Chief Commanders of Chariot Corps Elephant Corps Cavalry Infantry Divisional Commanders 28. The chief of the four wings were subordinates to the chief of defense. Under the Chief Commanders, there were Divisional commanders. There were other officers such as Camp Superintendents who were given specific functions during the march to battle. The structure below the level of Divisional Commanders is specific to battles. 29. Every division of the formation had its own distinguishing trumpet sound, flags and banners, these were be used to signal the commands to the division-dividing themselves in to sections, joining together ,halting, advancing, turning and attacking. Battalion commanders and Divisional Commanders were responsible for moblisation and demoblisation. Secret agents, prostitutes, artists and artisans and retired military officers were kept to watch over the loyalty or otherwise of soldiers. Duties of Defence Officials 30. The Chief of Defence. (a) Qualifications. The chief of defence was suppose to be an expert in the use of all kinds of weapons used in warfare, riding elephants, horses and chariots and he was conversant with the relative strength of the four wings of the army and how to deploy them in battle. (b) Responsibilities. (i) Discipline in armed forces. (ii) Formations. (iii) Strategy and Tactics. (aa) Choose the best time to start an expedition. (ab) Choose the best terrain and the best season for fighting. (ac) Arrange the disposition of own forces (in the light of the enemies array). (ad) Plan the breakup of the enemies rank. (ae) Destroy enemies scattered troops. (af) Besiege and destroy enemy forts. 31. The Chief Commander Of Elephant Corps. Responsibilities were:- (a) Protection of elephants. (b) Construction and Maintenance of stables, stalls. (c) Training of elephants. (d) Assigning tasks to them. (e) Equipping them for war 32. The Chief Commanders Of Other Corps. Responsibilities Common to all were: (a) Knowledge of different type of equipment needed for his wing and use of such equipment in war. (b) Giving appropriate training. (c) Keeping account of equipment and animals under his charge. (d) Maintaining their equipment in good condition and repairing them when necessary. (e) Supervising the work of all employed by him. (f) Maintaining Discipline. (g) Reporting to the king the state of readiness of his troops[10]. 33. Other Commanders:- (a) Commander of the Kings Guard (Antarvamsika). This very high official, who ranked just below the seven highest paid officials including the senapati, must have been an army general, promoted after having held the appointment of director-general of his own arm. He was directly in line for promotion to senapati. He was in the pay scale of 24,000 pannas, in the same scale as the kings chamberlain and the chancellor. His importance was due to his responsibility for the security of the king and other members of the royal family in the palace. There must have been two other officers directly under his command who assisted him in ensuring the safety and security of the king and the royal family. One was the commander of the male guards who guarded the palace and the commander of the female archers who were detailed as immediate guards for the kings person and his personal quarters. (b) Commander of the Marches (Antapala) The antapala was responsible for guarding the borders of the State. For this purpose border posts were established; their primary purpose was a check on entry of enemy agents, undesirable elements, collection of customs duties and control over the entry of foreigners. Kautilya advocates the establishment of only four border posts, one in each direction of the compass. The siting of border posts on naturally defensible terrain is advocated so these must have served a defensive purpose as well. The antapala must have been a military officer, possibly with detachments from the army for the protection of his posts. (c) Durgapala. Durgapala (fort commanders) must have been army officers who also commanded detachments of regular troops which acted as garrisons, Kautilya mentions at least one fortified city or capital of the State which needed a durgapala. In the text, he refers to other forts. sited to take advantage of naturally defensible terrain. Larger States obviously had more than one fort which acted as bases for military operations and offered refuge in case of need. Types of Troops 33. Kautilya lists six types of troops which may become available to a king and examines the relative merits. The troops are maula (standing army), bhrta (local volunteers auxiliaries), serni (organized mercenaries), mitra ( trops of an ally), amrta ( enemy deserters) and atavi ( tribal levies). [11] (a) Maula Troops. These are the standing army of a state composed of soldiers who may have served the kings family for several generations. They are residents of the state and their interest coincides with those of the king. Their loyalty is assured, their weapons, equipments and the animals are the best the state can provide and their motivation and state of training is high. It is however only prudent that a proportion of this force be left behind for the security of the state. Kautilya recommends that around one- fourth of the maula troops be left in the capital. The maula troops should form a large part of an expeditionary force if : (i) The enemys troops are well trained. (ii) The campaign is expected to be difficult and hard. (iii) Other available troops are unreliable. (iv) Surplus maula troops are available after fully meeting the requirements of the capital and the rest of the state. (b) Bhrta troops. These are locally raised volunteers engaged for the duration of the campaign. They are either veterans or first time volunteers, usually trained in the handling of personals weapons. By profession they were either farmers or small traders who decided to take part in a campaign. As natives they have a stake in the security and welfare of the state. Such troops are reverted back to their professions after the end of the campaign. Their employment is recommended if:- (i) The enemy is weak and a large number of volunteers are available. (ii) The campaign is expected to be easy with little actual fighting. (iii) Success is more or less assured by the use of other means like covert operations or diplomatic efforts. (c) Sreni troops. These were trained, equipped and organised bodies of mercenaries under their own leaders who were available for hire to fight for a specified period of time. Their employment is recommended when:- (i) The opposing forces consist of primarily mercenaries. (ii) Much hard fighting is not anticipated. (iii) Sreni troops are available in adequate numbers for the campaign as well as for the defence of the capital. (d) Mitra troops. These are troops loaned for a campaign by an ally. Their utilisation is advocated if :- (i) Such troops are available in large numbers. (ii) A short campaign is anticipated because of good chances of early success of diplomatic moves underway. (iii) To oblige an ally. (iv) It is proposed to deal at first with the irregular part of enemys army, with his allies and his population centres, prior to attacking his main forces. (e) Amrita troops. These comprise enemy deserters and prisoners of war. They are not to be trusted but their employment is recommended if the eventual outcome of battle is of little consequence. (f) Atavi Levies. These were bands of tribesmen from the jungle who join the king under the command of their own chiefs with the primary purpose of collecting loot. These bands and amitra troops are unreliable and Kautilya considers both categories as dangerous as a snake. The above two categories of troops may be employed if:- (i) If they are available in large numbers to attack the enemys cities and irregular troops. (ii) It is proposed to delay the employment of the main force. (iii) It is Politic to get rid of them because their loyalty is suspect. Atavi troops may be employed as guides or to counter the use of similar to levies by the enemy both categorys of troops. 34. An army composed of units recruited from diverse sources and ready to fight for plunder may be an energetic army. On the other hand, an army whose soldiers belong to the same region, caste or profession is a mighty army; it will continue to fight even if its pay is in arrears and there is shortage of food. It shows bravery even in adverse conditions and its loyalty cannot be subverted. 35. A king should make efforts to obstruct the mobilisation of his opponent. His potential recruits should be intercepted and if necessary recruited into own army. Such personnel should however be discharged at the right time but well before the commencement of actual operations. Analysis 36. A close analysis of Organisational structure propounded by Kautilya in his Arthashastra is a sterling resemblance of what is followed in Indian Army with slight modifications. And it is clearly evident that the basic finer intricacies of the organisation remained the same though the gross structure underwent a change keeping latest technological development in mind. 37. Kautilya was way ahead in his times with clear vision and military thinking thus created an organisational structure catering for civil supremacy and ensured effective coordination between various components of the army which is still relevant at large. Chandra Gupta Maurya had a large standing army to manage similar to that of Indian Army and without a sound organisational structure it would have been virtually impossible to achieve victories which he had set for himself. 38. Kautilya had clearly categorised his army into various corps i.e Cavalry, Elephants, Infantry, Chariots etc with a clear division of roles in war, which is very much akin to our present system of various line directorates in our armies. He had also formed clear command and control structure with minimum scope for ambiguity. He had emphasised on Hierarchical system Command and control in armed forces some 2300 years ago which is still relevant in todays times. 39. The organisation of the Maruan army was little different than the one followed in our army today. Though a striking similarity is the presence of the adyakshas that can be related to our line directorate which are too led by a Lieutenant General. The rank structure is not restricted to any arm but common throughout the army. To elaborate, the pattika was a rank not belonging to a particular arm but he commanded elements of all the arms. This helped in better command and control. This also ensured of a clear demarcation of command structure which was irrespective of the arm, this practice is still followed. 40. When coming to appointment of heads of departments, Kautilya had ensured that they had requisite degree of qualifications for tenanting that kind of appointment and had a clear defined standards and roles for all of them, which is still largely relevant in our armies where selection processes ensure that the said officer had undergone necessary courses and has a requisite skills suitable for tenanting that kind of appointment. 41. Kautilya had imposed various degrees of confidence in terms of loyalty and integrity depending upon the community of troops, probably a relevant thing in those times, but in present times it is debatable whether it is relevant or not as for some community specific armies it may hold good but in Indian context, though the Indian army still have pure regiments based on caste system but the pedestal of loyalty and integrity attributed to each community is the same thus this particular thing is not relevant to Indian Army of present times. 42. Kautilya proposed to have a standing core army consisting of officials down to the Pattika and the regular soldiers to be recruited for the period of war. Specialists like elephant riders archers etc were also recommended to be retained as permanent soldiers. Though India has a large standing army which is used both for protection of its borders and for launching offensive. There is no differentiation in the kind of troops used for both the tasks as envisaged by Kautilya. Probably We can have smaller standing army which can be well trained and equipped with the best of the equipment. On the other hand we can have a larger component of Territorial Army that can be mobilised before an operation. The defensive formation can have Territorial Army and some of the regular troops where as the strike formations can be composed of regular troops. This will help in reducing the defence expenditure and the money saved could be better used for equipping and training of the regular troops. CHAPTER IV: ORGANISATI ON OF LAND FORCES IN OPERATIONS Brave men, giving up their lives in good battles, reach in one moment even beyond those (worlds), which Brahmins, desirous of heaven, reach by a large number of sacrifices, by penance and by many gifts to worthy persons- Kautilya 43. Kauilya gives an exhaustive description of how to arrange the land forces for a set piece of battle, starting with positioning various kinds of forces at various echelons of battle field after giving due considerations to planning parameters. War fighting as propounded by Kautilya has an uncanny resemblance to the methodology in practice today. He was a believer of a strong central force along with two wings which can manoeuvre and the importance of reserves. He is perhaps one of the first thinkers to suggest a tactical grouping of forces with a clear cut commander. This helped in easier organisation of the forces as well as downsizing the army when not in need. Tactical Grouping. 44. Grouping of arms for battle at the lowest level has been practised in ancient India since epic times. Kautilya suggested a standard form of grouping of all arms, for the first time ever. The suggested groups corresponds to a remarkable degree with the current practice in modern armies adopted well after WW II . The lowest grouping was at platoon level, a group now referred to as combat team. Because of this remarkable similarity, the modern designations of combat team, combat group and combat command.[12] Each horse was supported by six foot soldiers three of which were archers (Pratiyodhas) and the remaining three were armed with a sword, spear and a shield (Pratigopas) Initially the archers were placed in front so that they could exploit the range of their weapons and as the battle came to close contact, they would recede and the pratigopas would come in front. 45. Patti. Each elephant or a chariot enjoyed the support of five horse groups. This entire group including an elephant / chariot, five horses, 15 Pratiyodhas and 15 Pratigopas formed the lowest tactically grouped sub unit called the Patti. The patti was commanded by a Pattika. 46. Sena. Consisted of ten patties and was commanded by a Senapati or a battle group under a battalion/regimental commander and ten or less senas formed a brigade commanded by a Nayaka. 47. Intervals .There are two sets of intervals or gaps between the files and ranks laid down by Kautilya, one is a narrow gap with the proviso to increase it by double or three times and the other is a larger gap between archers which extends to other arms. It is possible that smaller gaps are for forming up on ceremonial and drill purposes (close order) were archers do not need extended space and larger intervals (open order) for battle information. In a battle formation adopted in an open order the minimum gap between two files of archers was one dhanu(bow) of five hastas(forearm) or 2.5 mtrs, between horses it was three dhanu(7.5 mtrs) and between elephants or Chariots it was five dhanus(12.5 mtrs). The interval between the centre and a wing as well as a wing and its flank was also 12.5 mtr. Kautilya does not indicate the gap to be maintained between ranks but it may safely be assumed that the interval between sub ranks,ie. Within a rank of elephant or chariots, i.e between a sub rank of patiyodhas and a horse would be three dhanus and between ranks, i.e the rare sub rank or padagopas of the front rank and the front sub rank of patiyodhas of the second or centre rank would be five dhanus(12.5 mtrs). These intervals could be increased in accordance with the ground available for battle and the size of the force to be deployed. 48. Reserves. Reserves held an important place in the battle formations as per Kautilya, reserves were directly involved in shaping of the battle field and were placed directly under the control of the king. A firm base was to be established on a suitable terrain approximately 600 -700 m behind the army and it was here that the reserves were placed. The reserve consisted of about one third of the best available troops. The king was advised to be stationed at this firm base after the actual fighting commenced and be in a position to influence the battle by sending reinforcement when and where needed and to make the firm base as a rallying point in case of a reverse.[13] 49. Standard battle formation (vyuha). A standard brigade group was formed for battle is referred to as a standard battle formation or array. Additions and alterations were made to it, according to a formula, in order to accommodate additional troops available for deployment. The standard brigade group deployed five senas each which contained nine to ten pattis; total troops deployed were: (a) Elephants or Chariots : 45 (b) Horses : 225 (c) Patiyodhas(archers) : 675 (d) Padagopas(foot soldiers) : 675 This force of five senas formed up in five groups i.e centre (urasysa) in middle, the right wing (kaksa) and the left wing (kaksa) after an interval of 12.5 mtrs on both sides and after another similar interval the right flank and the left flank (paksa). Each of these groups or senas formed up for battle in three ranks of three elephants each (three patti). Each elephant had three horse groups in front and two behind it with standard deployment as illustrated earlier. Thus making a total of 27 archers a head of each sena. The archers could effectively utilise their long range capability before close contact was made with the enemy and the change over placed them with the spearmen behind the horses, just prior to the two sides engaged in close combat. However in such a deployment the interval between elephants was at around nine dhanus or 22 mtrs which is tactically unsound and out of supporting range of neighbouring elephants , in any case Kautilya places the suitable gap between ele phants at 12.5 mtrs. The only solution seems to be to for France and US: Employment and HR Strategies Comparison France and US: Employment and HR Strategies Comparison Nowadays any international firm worldwide is seeking for global completion in order to expand their activities overseas, and many organizations want to open subsidiaries to reach the competitive advantage, and the organization cannot build a good and affective working team without HRM, which includes recruiting skilful employees, dealing with HR problem, motivating workforce. So in this assignment Ive decided to talk about two of the leading countries in the world, USA and France, since theyre the top of the range in the worlds economy. Each country has a different and successful style to run their economy as well as the worlds economy and acquired an order winner. In this report Im going to include employment systems and HR strategies, policies and practices of this two countries (the common points and what differs them from each other) http://www.humanresourceexcellence.com/importance-of-human-resource-management/ http://arno.uvt.nl/show.cgi?fid=121722 Outline: https://www.oecd.org/france/Employment-Outlook-France-EN.pdf A brief history of HRM: Back in 1880s, the personnel became for the first time important in business, and has been accepted by many organizations, especially after the world war. After in 1940s the personnel became important and has a role in management. 20 years later the name of personnel in USA changed to human recourse management. This name was included worldwide and became more important in firms furthermore it acquired added values (ex. Education, organizational behaviorà ¢Ã¢â€š ¬Ã‚ ¦etc). Later on several laws came in regarding HR policies and discrimination within the companies (age, gender, nationality à ¢Ã¢â€š ¬Ã‚ ¦etc), in addition insurances came in (health, accidents à ¢Ã¢â€š ¬Ã‚ ¦ etc). So HRM main mission was to deal with those laws as well as workforce and help managers that they worried about losing competitive advantage especially that chinas economy was increasing significally, so as an outcome, worker inclusion arrangements were executed. Employment rate in USA and Market labor: employment rate in USA didnt change to much, well it fell 0.1 percent in only 1 month from 4.8% in January to 4.7% in February, and that was exactly what the experts anticipated, and the number of unemployed people still without improvements with a 7.5 million people. The employment rate average in US is 5.81 from 1948 until 2017 https://www.bls.gov/news.release/pdf/empsit.pdf Talking about the workers classes, the unemployment rate in USA is classified by categories for white people, it declines to 4.1%, black people 8.1% and Asian 3.4% in February 2017(see appendix) For those who didnt work for a long time (long-term unemployment) kept almost stable at 18 million people the rate of 23.8%, however mathematically speaking it decreases slightly by 358.000 people, but it didnt change the rate. The employment rate for part time jobs for economic reasons (either lack of full time jobs in specific areas or their hours had been cut back), is 5.7 million in 2017 Nonfarm payroll employment enhanced by 235000 this month, people found jobs in construction, manufacturing, educational services, mining, manufacturing à ¢Ã¢â€š ¬Ã‚ ¦etc. Construction employment has improved by 58 000 in multiple specialties, engineering with an increase of 15 000, and labor forces +36 000, this sector this year has created over 177000 jobs opportunities during this half-year The second place is private educational services that has risen by 29 000 during this month, this year the employment in this sector has enhanced by 105 000 In the manufacturing sector has offered about 28 000 job this month, in food manufacturing about 9000, machinery 7000, this pas 6 month this sector came the third and added 57 000 jobs And other sectors offer job opportunities even if its not with a huge number, still it helps the economy and employment system, like mining that has increased by 8000 during this month. Back to October 2016, this sector has known its lowest level, but in a period of one year, it develops by 20 000 since then. Employment I other sectors like: wholesale trade, transportation, warehousing, finance, hospitality, public sectors and government, didnt change to much that their percentage stayed the same. Employment system and culture in USA Employment system in USA is quite different and flexible, for employees there isnt much stability or warranties in work, in the matter fact workers in general prefer to switch jobs they dont like to stay for a long time in the same organization with the same routine, they like to change and learn more from different places, the average of changing jobs in US is basically every 3 years, employees think more about their own objectives and yearnings than those of the association. And for companies in US like to recruit graduate since they are full of energy and motivated to work, and they know they can perform more and learn easily, as well as graduates like to work for smaller organization to learn and acquire more experience, in addition they can feel that they are responsible, because USA believe in undependability. Another point in USA they have a flexible working atmosphere and more informal, that workers can feel comfortable during work, no dressing codeà ¢Ã¢â€š ¬Ã‚ ¦etc. https://www.bls.gov/news.release/pdf/empsit.pdf Employment rate in France and Market labor: In France people aged between 16 and over are called the active population and theyre about a 29 million, and in the past decade it has enhanced by 1.8 million, and it keeps enhancing, that there are estimation to increase more by 1.6 million individuals by 2025, to reach 30 million by then. In this active population 18% are working part-time jobs, and these time are basically by females, a percentage of 30.2% comparing to males that represent 6.9% only. After the EU, the employment rate for people from 15 to 60 years old is an average of 64.1%, and as long as France still in the EU, they have a rate of 70% behind Netherlands, Sweden, Germany, Denmark and Austria. With 1.5 focuses more than in 2013, the rate of businesses who want to enroll no less than one individual over the span of 2014 has achieved 20%, which relates to 450 000 potential selection representatives. While the inclination to select is developing in organizations with at least 50 representatives, it has stagnated among those with 1 to 50 workers. The conditions of labor market in France are improving significally, and after Organization for Economic Cooperation and Development. (OECD) the employment rate has returned after 6 years when financial crisis started in 2009. Real wage development has stayed subdued, since 2007, raising a few worries of a delayed time of wage stagnation. Recently in 2016 Unemployment rate stayed at the same level however it still in a high level, with a 9.9%, and its expected to decline by the end of 2017. And back in 2009 until now, the distinction in the unemployment rate has broadened altogether, from a 0.3% as a point gap in 2009 toward an estimate 3.6 point slack toward the finish of this year. In addition the employment rate in France is additionally at a 10-year high and is relied upon to increment advance       https://www.oecd.org/france/Employment-Outlook-France-EN.pdf Employment system and culture in USA Recently the most profile demanded in France are the most sought after are occupations are private services to individuals for instance, workers, baby sitters, cleaners, waiters, services for restaurants and cafes as well as hotel workers. In addition organizations too offer various open door for low-skilled individuals like (cleaners, security à ¢Ã¢â€š ¬Ã‚ ¦etc.), or in official posts (RD, IT managersà ¢Ã¢â€š ¬Ã‚ ¦etc.) According to (Brunstein, 1995) French companies are often hierarchical and Tayloristic with elitist grandes ecoles' as they follow a strict education management, likewise (Klink, V., Mulder and Lane, 1994-1995), these gentlemen have represented French companies as being founded on ruling system, and control with power gathered at the top. And according to those researchers this tough managerial autonomy is a result of trust absence between the employers and the workers. In French system regarding starting a carrier in a company, and with this luck of trust administrators often appear to be hesitant to concede representatives access to data about the generation procedure and administrative matters, since its an important data is the important for the top hierarchy to keep their power, otherwise theyll put themselves in a danger of losing it. And basically the employees frequently stay at the same position their whole carrier in the same specialization. Not like American system, theyre more strict and formal and they believe in authority and hierarchy. http://hrmpractice.com/hrm-france/ https://ec.europa.eu/eures/main.jsp?catId=2647acro=lmilang=encountryId=FRregionId=FR0nuts2Code=nullnuts3Code=nullregionName=National%20Level references appendix

matrix :: essays research papers

The Matrix Directed by the Wachowski Brothers â€Å"Buckle your seat belt Dorothy, because Kansas is going bye-bye.† -Cypher (Hugo Weaving) â€Å"Through all the action we’re trying to tell a story and there is a lesson to be learned. The movie has a meaning and a positive message. It’s a story for the fight for individuality and compassion and coming to terms with the world. It has such heart and soul.† -Keanu Reeves â€Å"Expect the unexpected.† -The Wachowski Brothers Written and directed by the Wachowski Brothers, released in 1999 Larry Wachowski was born on June 21, 1965 in Chicago, Illinois. His brother Andy Wachowski was born on December 29, 1967 in Chicago Illinois. They started out as comic book writers but then got into the movie business. Their first movie was Bound, which was released in 1996. The also wrote Assassins for Richard Donner. They wrote and directed The Matrix, and it was released in 1999. The Matrix won four Oscars, one Grammy, and an MTV Movie Award. They like to play the audiences perception so that the audience doesn’t know what is going to happen next. Keanu Reeves†¦Neo or Mr. Anderson  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Carrie-Anne Moss†¦Trinity Hugo Weaving†¦Cypher  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Lawrence Fishburne†¦Morphius Sequence This sequence takes place towards the end of the movie. It begins in the lobby of the building where the agents are holding Morphius captive. Neo and Trinity are trying to rescue Morphius. When they walk into the building they must first get through the security guards before they can do anything else. After that they get on the elevator and then stop it. They then get on top of the elevator and shoot the wires after they attach a clamp that will take them to the top of the building. This sequence begins with a ground level pull back dolly shot of Neo entering a building through rotating doors. The camera straight cuts a reverse angle shot of Neo entering the building. The camera pans down to the bag that Neo is placing on to the conveyer belt that takes it through the x-ray machine. The camera straight cuts to the red lights that are flashing on the metal detector that Neo walked through. The camera pans down to Neo with a medium close up shot. There is a straight cut side angle shot of a security guard approaching Neo and asking him to remove any metal objects that he may be carrying. There is then a straight cut close up of Neo opening his trench coat and revealing the weapons that he is carrying.

The Writings of J.D. Salinger Essay example -- J.D. Salinger Essays

The Writings of J.D. Salinger Jerome David Salinger, known as J.D., is an American short story writer and novelist. He was born on January 1, 1919 and is still alive at the age of 81. J.D. Salinger was born and raised in Manhattan. He went to prep school at Valley Forge Military Academy from 1934-1936. He spent 5 months in Europe when he was 18 or 19 years old. Then, in 1937 and 1938 he studied at Ursinus College and New York University. From 1939 to 1942, he went to Columbia University where he decided to become a writer. Salinger published short story collections and one novel. His best known work, The Catcher in the Rye, was published in 1951. The short stories he wrote were "Nine Stories" in 1953, "Franny and Zooey" in 1961, "Raise High the Roofbeams, Carpenters and Seymour: An Introduction" in 1963, "Young Folk" in 1940 and "A Perfect Day for Bananafish" in 1948. Many critics have considered J.D. Salinger a very controversial writer because of the subject matters he wrote about. For example Salinger wrote ab out religion, intellectuals, emotional struggles of adolescents, loneliness and symbolism (Jones). Some critics feel his writing was inappropriate because of the topics he wrote about. The main characters were considered misfits of society. The characters generally did not fit in with traditional American culture. They could not adjust to the real world. However, Salinger's most successful stories are the ones about people who could not adjust. The super-intelligent humans who had to choose between the American culture at that time and the moral world, or choose between the "phony" real world and the morally "pure" world. Salinger creates these misfits, as heroes who do not fit into society. They struggle between t... ...up. He went against society to show how wrong he thought it was. He has made the reader see what was wrong during this time period in a very different and controversial way (Hamilton 32). Works Cited "Buddhism" Funk & Wagnall's New Encyclopedia (1986 ed.), 4, 432-433. Foskett, S. Bananafish - Characters - FAQ. Concentric Network. 6 February 2000. French, Warren. J.D. Salinger. New York: Twayne Publishers, Inc, 1963. Green, Becky S. Biographical Sketch. Pennsylvania University. 7 February 2000. www.pen.eiu.edu/~covgi/biograph.htm Hamilton, Ian. In Search of J.D. Salinger. New York: Random House Inc, 1988. Jones, Bonsey. Biographical Notes: J.D. Salinger. FringeWare, Inc. 7 February 2000. www.fringware.com/subcolt/J_D_Salinger.html "Zen" Funk & Wagnall's New Encyclopedia (1986 ed.), 28, 146

Ethics and CSR in British American Tobacco Essay

Ethics and CSR in British American Tobacco Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Corporate Social Responsibility (CSR) encourages the view that â€Å"company should endeavor to build a profit, abide by the law, and be a good corporate citizen, be ethical†.   Tobacco firm, yet, are not like other group. Tobacco is simply the consumer product that murder one half of its customers when taken as directed. The idea that tobacco firm can be ethical while upholding a disease-producing produce is fundamentally opposing (Carroll 1999). Tobacco firms claim that they employ CSR because they are apprehensive corporate society. However, tobacco business internal credentials reveal the exact goals of industry supported programs, which are to increase profits and drive firm’s interests.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tobacco firms want to give the notion that they are presently like any other large company: responsible and concerned about the happiness of their stakeholders and customers (Collin, 2002). CSR serve to counter negative press and form positive public opinion of the tobacco manufacturing and tobacco matters, without changing real company performance (Yach et al., 2001). The growing focus from the community on the tobacco manufacturing and the health risks connected with its goods, give rise to ethical enquiry on as to why Tobacco firm, carry out CSR. In this context, the World Health Organisation (WHO), one of BATs key stakeholders, is getting out towards BAT for a further open debate on their CSR and for a more distinct communication towards other main stakeholders. In addition, they question the ethical concern of tobacco firms and their CSR occupation.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   With BAT organism examination as a business with a rather divisive product, specifically cigarettes, one might enquire whether it is ethical to honour and accept BAT with rewards on their CSR and acknowledge their initiative towards appropriate a worldwide accepted corporate inhabitant. Hence, World Health Organisation questions the legality of BAT as a CSR firm? Therefore, it is exciting to examine the ethical of the field of CSR. Additionally, the moral fibre of BAT’s product present questions on BAT effort to be analysed as a CSR firm. Additionally, the effort of BAT to make WHO open up an appealing position of the cooperation between stakeholders and companies could lead to a more clear CSR work, and consequently create a better opportunity of enhancing business production.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Stakeholder theory will be function in order to recognize the key stakeholder, whom the  BAT fear, in order to examine the relationship linking BAT and BAT stakeholder and how this influence BAT’s CSR. World Health Organisation as one that is capable of influencing BAT both indirectly and directly. World Health Organisation directly subject BAT’s work and declare that their programmes do not contain the intended outcome on the teenage. Furthermore, BAT is indirectly exaggerated by WHO’s governmental occupation .The framework has been implemented, by several governments and it is a pace backwards for BAT and possibly its dealing because it encourage bans on smoking in open places and anti-smoking campaigns. In addition it place standards for the promotion efforts of the tobacco manufacturing, and consequently BAT. This speech provides a thoughtful of the dispute which BAT face in its sustainability way. Additionally, the statement emphasizes the fact that stakeholders of BAT do not desire to engage with them seeing the business they conduct. Hence, an implied reference may be practical to the ethical distress which several of BAT’s stakeholders have concerning BAT’s tobacco stuff. Laufer (2003) argues that present ethical programs are supposed as most successful when there is previously a dominant credible ethical leadership style and/or ethical culture within the business. Thus, Laufer supports the concept that for companies who hope to engage in CSR, there should be existent a rational culture that encourage ethical company. Subsequently, it seems sensible to question the ethical standpoint of BAT’s appointment in CSR. BAT’s products are conclusively of an unethical moral fibre. BAT produces the just lethal customer product which is sold lawfully to the customers. although it is not accepted by all customers, more than 70.000 piece have been available on tobacco use it is now identified fact that nicotine is physiologically addictive and grouping of tobacco nicotine addictiveness and consumption is a major hazard to the community health. Likewise, the fact that tobacco firms cannot adhere to rules of CSR, primum non nocere, detonating, first do no injury (Palazzo & Richter, 2005).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, one of the main influences on the active negativity of tobacco business is connected to their previous activities as an industry, with an exacting focus on the past administration of the tobacco business. Furthermore, Palazzo and Richter have established that the tobacco production for decades rejected the harmful effects of passive smoking, plus smoking, and BAT extensive efforts to decline scientific claims through political lobbying and misleading campaigns. The grounds being, they were aimed at to protecting themselves from lawsuits brought presented by affected customers simply because they accepted that such proclamation could lead to a key crisis within the tobacco business. Interestingly, the business joined effort to depower World Health Organisation and the tobacco business purposely destabilised World Health Organisation’s position, in order to stop their tobacco control labour (Palazzo & Richter, 2005). This is crucial information, and it clarified the reason why BAT, nowadays, are having troubles in getting caught up with their most key stakeholders e.g. WHO. Though, it also offers an understanding of why it is lawful to question the tobacco company’s ethical activities (Palazzo & Richter, 2005).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Taking the challenging ethical question of the tobacco business into consideration, how is BAT subsequently trying to change that negative view around? The response may appear straightforward but it is set by BAT as they distinguish their dark ages. BAT is trying to centre on the current and future by ways of CSR that reach out to BAT stakeholders. By accomplishing so, BAT is requesting its stakeholders to evaluator them on their present act within the field of CSR as an alternative of focusing on the preceding rhetorical tactic. Additionally, BAT employs the CSR perception as a way of validating and approving the growth of new products.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The BAT 2008 statement has been endorsed with two awards and established into a business society for its performance. The report has been approved UK Business in the Community’s 2007 Corporate Responsibility Index, by Sustainable Asset Management’s Sustainability Yearbook 2009 (SAM by Dow Jones Sustainability Indexes (DJSI)) and in the these honour are particularly exceptional to BAT as the DJSI present BAT as the single tobacco firm in its index. Additionally, the SAM recognizes BAT as both a sector mover and sector leader, while, the Business in the Community puts BAT’s statement in the gold sector.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The proposal of certifying a sustainability statement stems from the assurance of financial accounting statement which is endorsed by third parties, frequently in large accounting company. Blanco and Souto established that, â€Å"The dynamic scheme for financial accounting and its related financial audit can be repetitive for CSR situation.† (Blanco & Souto, 2009, p.156). Therefore, we must analyse these assurance audits and programs as mere suggestion and not certain standards. Still, there are several proofs as to why BAT must use these assurance programs. Moreover, â€Å"These exercise help to develop chances and manage social, environmental and economic risks. Many shareholders consider this a crucial significance for success† (Lopez et al., 2007). When BAT is credited by the DJSI, it is marking of the business and its performance that point in an accurate direction. Thus, the encouragement for BAT to publicize these assu rance and acknowledgements programs is legitimised by the consequences it has towards a few stakeholders of the firm. Mainly, shareholders are concerned in such accreditations, as it guarantees them that their capital invested in BAT is put into good, as sustained by Lopez et al. that, â€Å"†¦stakeholders consider accredited exercise in CSR direct to excellent economic-financial act for a specific business.† (Lopez et al., 2007, p.286).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, there is good explanation to question the applied assurance programs. The degrees, to which these programs are utilized, rely on the beneficiary BAT, want to be evaluated. Blanco and Souto established, â€Å"The general selected alternative is limited intensity of assurance†¦Ã¢â‚¬  (Blanco & Souto, 2009, p.166) which is also the one BAT uses,If a business chooses a limited strength of assurance, it is no possible for the stakeholders to view this as a transparent and credible assurance level? The clear answer to this problem is that the international business community recognizes the Accountability Standards (AA1000AS) as an assurance standard. Entertainingly enough, BAT is a Global initiate Sponsor of AA1000AS. Therefore, it is logical to question the objectivity and validity of such a reassess, especially when the company being reviewed subsidise the assurance standards. Additional significantly, it authenticates lack of ethics in CSR. Nevertheless, the AA1000AS is implied as an assurance standard in some sustainability information in various different firms, therefore, it is still accepted as an assurance standard, but it is logical to question the validity and ethics of these standards of BAT. Blanco & Souto conclude, â€Å"For along period, financial auditing and financial accounting have accepted a long progress process to accomplish a generally acknowledged conceptual structure. Supporter of CSR must learn from this procedure.† (Blanco & Souto, 2009, p.167). Though, the idea of standards in exclusive of a clear classification poses ethical questions of lack of transparency and legitimacy. Thus, a resolution to the assurance program is in a clear explanation (Blanco & Souto, 2009).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Therefore, identifying this it is not amazing that WHO as a key stakeholder of BAT, questions its participation with a health care centre in Bangladesh or that WHO issue its youth anti-smoking movement. Even though, it seems reasonable when explained, it is yet a truth that the tobacco business is engaged in operations that clash with its industry. Consequently, there is a sound motive to discuss and disagree for a progress of the future CSR plan which BAT must engage in.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Corporate generosity is the efforts of giving back to people e.g. giving money to university programs as BAT give when they donated to University of Nottingham (UK) research centre for CSR. Though, this caused the main clamour in the university and the nearby public (Palazzo & Richter, 2005). Thus, we must appreciate that the aim of BAT may be fine but the stakeholders and general public are likely to object and protest to such programs as they clash with the ethical responsibility which is accepted from a university. Yach et al. suggest that, â€Å"financial support which gives constructive publicity to a tobacco business or which is probable to show the tobacco corporation in a positive light should be cast off.† (Yach et al., 2001). This as a result limits the steps taken of corporate charity for the tobacco business. The stakeholder association which is considered as key in the operation of CSR; still, using the illustration of the university funding to illustrate the difference that may a mount between BAT and stakeholder is useful. If charity done by a tobacco industry causes a public objection, the accepted reaction would be a negative match of the university as a BAT as the company and stakeholder. Thus, relationship between the University and BAT could replicate negatively on the University and influence its reputation as an ethical and political correct institution (Palazzo & Richter, 2005) supports this argument.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In conclusion, WHO seems to disprove a direct alliance with BAT but they do not overlook the tobacco industry’s effort to help at any cost. There are facts that WHO, being an essential stakeholder, still has a concern in a dispute with BAT and its CSR performance. Therefore, recognising the tobacco business’s effort to take on with critical stakeholders, if done successfully, could lead to beneficiaries but in the long run, is cast off by WHO. Thus, the efficiency of stakeholder association is a point of evaluation for the tobacco business. 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