The Dictatorship Of Big Brother By George Orwell - 1727 Words

In George Orwell’s novel 1984, the dystopian society that the protagonist Winston live sin portrays a predictive view what was at that time the future, and what is now the present, in which success is the main objective for many people. Using the dictatorship of Big Brother, Orwell explores a thesis regarding what could happen should complete and utter success be attainable in the form of power. Orwell’s critique of society is portrayed in his novel’s country Oceania, consisting of the Americas, the British Isles, Australia, and southern Africa. It is in this country that Orwell constructs a political structure with Big Brother ruling as the ultimate, supreme dictator, the Inner Party which is the ultimate ruling class, the Outer Party who are the educated workers, and the Proles who are reminiscent of the working class. However, it is through the employment of the Thought Police that it becomes evident that individual success and thought is impossible and forbid den, while the Inner Party’s success is ultimate and undeniable. Throughout the novel, Orwell’s totalitarian society is described in three levels: ultimate success, failure, and those who can neither succeed nor fail and live in a state of mild acceptance for a mediocre existence. The Inner Party reflects Orwell’s view of society’s 2% whose ultimate goal in life is to achieve success alone. They created a figurehead for themselves [Big Brother] who is the face of â€Å"success† and â€Å"achievement† in the constant warShow MoreRelatedNineteen Eighty Four : A Warning For The Future1123 Words   |  5 PagesA Warning For The Future Nineteen Eighty-Four is a dystopian novel written by George Orwell in the late 40’s. At the time when Orwell started writing Nineteen Eighty-Four, WWII was just coming to an end. The late 40’s was also the start of the Cold War. The Cold war brought along much fear of communist governments, such as the Soviet Union, becoming a world power. Orwell was one of the people who feared a dictatorship coming to power. He wanted to warn the population of what could happen if a totalitarianRead MoreWinston Smith: A Tragic Hero Essay1198 Words   |  5 PagesIn George Orwells 1984, the protagonist Winston Smith is best described as a tragic hero. 1984 presents an imaginary future world where a totalitarian state controls all aspects of people’s lives. Oceania’s entire population is under totalitarian rule and is completely ignorant to the ideas of freedom of speech, action and thought. Winston Smith lives in a society where everyone must abide by government rules and regulations. British parliament has become a dictatorship, with Big BrotherRead MoreAdolf Hitler And The Nazi Germany1133 Words   |  5 PagesIn the book 1984, George Orwell describes a world similar to that of the Nazi Germany. An assortment of parallels can be drawn between the totalitarian governments of Adolf Hitler and Orwell’s fictional â€Å"Big Brother.† Complete power, propaganda, and dehumanization are three main topics related to both Orwell’s novel and Nazi Germany. Complete power is achieved by the dictatorship and totalitarianism. Brainwashing in both cases uses tactics of propaganda and invasion of privacy. Dehumanization isRead More1984 Analysis of Big Brother1289 Words   |  6 Pagescharacter, Big Brother, is likely a fictional character created by the Party, the most elite and powerful in this authoritarian society ruling over the gullible and brainwashed people of AirStrip One (today known as England). This is monitored with intense and invasive surveillance done through ci tizens and technology, impeding the character development of the inhabitants of Oceania. George Orwell uses the minor, yet significant character of Big Brother to represent the motif of a dictatorship as wellRead MoreInstability of Totalitarianism in George Orwell‚Äà ´s 1984871 Words   |  4 PagesTotalitarianism in George Orwell’s 1984 A government enforces procedures in which a society must follow. Governments contrast by deciding to either be stringent, lenient or even moderate. The protagonist, Winston realizes that the government which he resides in maintains absolute control. Revolution results in extreme punishment that eventually leads to death. With the rest of the society brainwashed Winston tries to successfully find a way to revolt. Throughout the novel, 1984, George Orwell uses theRead MoreGeorge Orwell s 1984 Become Real990 Words   |  4 PagesCould George Orwell’s novel 1984 become real? These days, people from all over the world are living in different types of governments. There are all kinds of categories such as communism, socialism, capitalism, totalitarianism, and more. The question is not which one is the greatest way to govern, but how people should behave in front of all kinds of governments. In the novel 1984, the situation in which people live is precarious. Although the citi zens in the novel consider their continent perfectRead MoreAnalysis Of George Orwell s The Great Gatsby 1350 Words   |  6 Pages1984, George Orwell portrays the effects a government can have on their citizens if their powers are not restricted. The unlimited power a government has over its citizens can be defined as totalitarianism. In the effects of this type of government can be most clearly seen from the citizens in Oceania. The dictator referred to as â€Å"Big Brother† tells the citizens what to do, eat, and wear. A result of an oppression filled government can be seen through extreme emotions of their citizens. Orwell goesRead MoreAnalysis Of George Orwell s The Dystopian City Of London1464 Words   |  6 Pagesconniving tactic. This tactic can be observed in most communist, dictatorship, and totalitarian governments; all of which are political bodies wherein the government constantly demands supreme authority. Civilian indoctrination or propaganda is the sword t hat can pierce through the principles of freedom, rights, and democracy. Yet the sword is also the ammunition, the driving force for ethnocentrism, ignorance, and domination. 1984, by George Orwell, pictured in the dystopian city of London in Oceania, followsRead MoreEssay about 1984 by George Orwell. Novel Analisys973 Words   |  4 PagesIB Literature 04-30-2013 1984 by George Orwell represents the struggle of power and control within government and also depicts the possible outcome of communism or a dictatorship like it taking over the world. Orwell does this by representing the weather as a mood and tone of the novel as well as the amount of freedom the characters have. He also uses imagery such as the telescreens and signs with logos that represent oppression. Orwell uses Winston as the main character and also as a mainRead MoreAnalysis Of 1984 s 1984 1317 Words   |  6 Pageswhen telescreens and bombs become commonly used within society; these are examples of the technology modernizing throughout this time period. A second theme significant to the novel 1984 is propaganda led by using an example of Big Brother and Two Minutes/ Week Hate. Big Brother is a symbol of dominance by the Party and is put on posters and telescreens while the Two Minute /Week Hate is toward Goldstein who is against the party and as an anti-party organization. A last theme significant to the novel

Historical Report on Race Eth/125 Essay - 904 Words

Historical Report on Race Jim, it was great to hear from you after so many years of us not getting in touch with each other. You mentioned in your last letter that you were writing a research paper on the African American history in the United States, and you were hoping I could share some of my experiences and knowledge of my race for your paper. I would love to offer my insight to you for your research. You may be surprised to find out that the first Africans came to North America a full year before the Mayflower ever landed at Plymouth Rock. The first slave cargo arrived in Williamsburg, Virginia in 1619 with Africans that forced to aid in the production process of tobacco (History, 2013). Slavery grew over the next two hundred†¦show more content†¦That has changed radically today with the emergence of the first black President ever in the United States. African American’s have also, for a majority of the existence of the United States, not been treated as equal citizens to everyone else, particularly to the â€Å"white† population. Slavery and segregation have dominated our existence and we have been treated more like property than we have been treated like equals. Our social existence in America was not something that even truly existed until the mid-1960’s. Culturally we always have been faced with hatred from others, particularly the White po pulation, which has caused us to band together as a race and live together in communities of our â€Å"own kind†. Our historical segregation meant that no one had ever given us a chance to share our culture with the world. No one ever got a chance to know us. We had to live together, in communities of African American’s that did not have any other mixing of cultures. This has led to widespread ghetto areas that are economically depressed and do not receive any government funding to help better the community. Over the years the African American citizen has come up against laws that have prevented them from being fully integrated citizens. One such law group of laws that made the most impact was most commonly known as Jim Crow laws. These were a group of laws that were put in place to enforce segregation mostly in the SouthernShow MoreRelatedMedicare Policy Analysis447966 Words   |  1792 Pagesregarding abortion. Nondiscrimination on abortion and respect for rights of conscience. Authority of Federal Trade Commission. Construction regarding standard of care. Restoring application of antitrust laws to health sector insurers. Study and report on methods to increase EHR use by small health care providers. TITLE III—HEALTH INSURANCE EXCHANGE AND RELATED PROVISIONS rmajette on DSK29S0YB1PROD with BILLS Subtitle A—Health Insurance Exchange Sec. 301. Establishment of Health Insurance

Coffee Grounds free essay sample

Coffee grounds can be used in numerous ways but the most logical ones are as fertilizer and soil enhancer. Many ways have been used to enrich different types of soils as well as for different gardening plants in specified measure. Being acidic, the coffee grounds are almost neutral with a Ph of 6. 5 to 6. 8. Having approximately 20:1 of C/N over and above a Nitrogen source, coffee grounds are considered to be exceptional in composting. In addition to providing important minerals in the soil like Phosphorus and Potassium coffee grounds improve soil texture and structure. Coffee grounds can be used in farming in the following ways †¢ Acidifying and enriching soils in citrus orchards because trees like oranges do well in acidic soil. †¢ Coffee grounds can be used as mulch in vegetable gardens especially in the growing of tomatoes and carrots for soil restructuring and water retention ability. †¢ When mixed with water to for a Nitrogen rich fertilizer, coffee grounds can be used to grow large health grass fields for fodder production as well as revitalizing lawns. We will write a custom essay sample on Coffee Grounds or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The coffee grounds used as fertilizer have also been proven to improve quality and yields in growing grapevines and blueberry bushes. †¢ Roses, Camellias and azaleas are some of the flower plants that can be grown using coffee grounds as fertilizer to maximize greenhouse horticultural production. †¢ Freshly collected coffee grounds can be used to grow gourmet mushrooms after which the fully composted coffee grounds can be sold to farms and parks. The world produces approximately 7, 658, 780 tons of coffee annually which produces about 5. million tons of coffee grounds which are readily available for free collection. On the other hand, coffee grounds can be used or recycled into several useful products one of the most illogical being making weaker coffee using recycled coffee grounds. Fresh coffee has many benefits to the body which the body fails to get in full by taking weak coffee. Reusing coffee grounds to make coffee beats the whole purpose of taking coffee and no coffee lover will agree taking coffee made in this manner. The following are benefits of drinking coffee that one loses by drinking weak coffee. Fresh coffee reduces the risk of diabetes 2 which weak coffee will clearly lack the chemical property to compare in potency. †¢ Weak coffee made from reused coffee grounds lack sufficient organic components or phytonutrients which by theory can be of an advantage for human health. They include minerals, antioxidant s and lignans. †¢ Levels of caffeine in freshly made coffee can help stimulate metabolism as well as discreetly increasing systolic blood pressure. †¢ Coffee drinkers enjoy the drink because of its rich aroma and distinct taste which is lost when made using recycled coffee grounds. It is illogical to use non beneficial used coffee grounds to make tasteless coffee and without its aroma when that waste can be put into good use like discussed above. Used coffee grounds can only be good for home vegetable and flower gardening rather than brewing an evening cup. It is also illogical that one would choose to take a non beneficial drink without the required minerals that a have been found to be helpful to the human health system such as metabolism among others. Fresh coffee also has properties than help to reduce Alzheimer incidences among other diseases.

English Critical Lens free essay sample

Duff Brenna states that â€Å"All literature shows the power of emotion. It is emotion, not reason that motivates the characters in literature. † This quote means that most characters have a strong sense of emotion. This emotion drives characters to do harsh tasks or to make tough decisions. The reasoning in characters is often times overpowered by their strong sense of emotion. This quote is valid in J. D Salinger’s novel, The Catcher and the Rye. One would think this because of many problems Holden Caufield is faced with. Holden’s strong sense of emotion is what motivates him, not reasoning. In life, some people are unfortunate enough to have a loved one die in their life. In the novel, Holden Caufield has to deal with many problems, such as overcoming his brother’s death. This also develops a theme in the story. As a main character, Holden has a difficult time coping with Allie’s death. We will write a custom essay sample on English Critical Lens or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page â€Å"I slept in the garage the night he died, and I broke all of the god dam windows with my fist, for the hell of it† (Salinger 39). This quote shows Holden’s strong sense of emotion, rather than reasoning. Furthermore, Holden often thinks of Allie because of how much he means to him. When Holden is walking down the street and he comes to an intersection, he feels like he is disappearing as he walks. Then, Holden begins to talk to his brother Allie. Holden starts telling Allie not to let him fall and disappear into the intersection. This shows the progression of character in Holden Caufield and his emotions towards his loved ones. Therefore, it represents Holden’s irrationality because a reasonable person would not talk to non-living people. Holden Caufield is also involved with many symbols in the book. These symbols show his power of emotion, rather than reasoning. Holden’s red hunting hat sometimes symbolizes the protection and comfort it gives him. â€Å"I couldn’t find my goddam hunting hat anywhere. Finally I found it. It was under my bed. I put it on, and turned the old peak around to the back, the way I liked it, and then I went over and took a look at my stupid face in the mirror†(Salinger 45). This quote shows that the hat comforts and protects Holden through tough times. When Holden turns it backwards, he wears it like a baseball catcher. This symbolizes Holden being a â€Å"catcher in the rye†. He explains this to Phoebe when he comes back home for a little while. Holden constantly sees himself standing near a cliff and catching younger kids if they are about to fall off. Another symbol in the book is the gold rings hanging from the top of the carousel. Towards the end of the book, Phoebe reaches for the gold rings hanging from the top. At first, Holden is worried she might fall, but then relieved when she grasps them.

Race Relations in the United States

Introduction Race relations in the United States reflects the colonial and slave era when discrimination against some races was prevalent. The issue of prejudice against Native Americans, Asian Americans, Latin Americans, and African Americans has taken place over the years.Advertising We will write a custom term paper sample on Race Relations in the United States specifically for you for only $16.05 $11/page Learn More The marginalized groups do not exercise their basic rights, which include civil, social, economic, and political rights. Since the constitution of the United States has robust provisions that protect human rights, the criminal justice system and human rights activists use them in reducing the prevalence of racial discrimination. The minority groups such as the Black Americans have endured racial discrimination since the period of slavery. However, the society has not embraced the racial equality as a way of life, even when the Black Ameri can president is in power. Racial discrimination reflects itself on diverse socioeconomic arenas such as workplace, education, and the political realm in the United States. Race relations encompass the way people of different races and cultural backgrounds relate in a community. Therefore, the term paper examines the occurrence of racial discriminations in the United States by examining how different races interact in the labor market, education sector, judicial system, housing sector, and fashion industry. Racial Discriminations in Labor Market In the employment, discrimination has been visible in the past few decades as some companies could openly indicate that they do not employ the Blacks. In the United States, the chances of a White American to get employment are higher than that of an African American, an Asian, or a Latino owing to racial discrimination. The labor market tends to experience a considerable racial prejudice. The marginalized groups face racial and sexual harass ment as illustrated by a recent case where McDonald’s workers filed a case of racial discrimination and sexual harassment.Advertising Looking for term paper on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Most industries fired the Black employees from their jobs with the claim that they do not fit the profile of a specific work environment. Supervisors also insult their employees using words such as ghetto, nigger, and coolie, as in the case of McDonald restaurant, where the supervisors allegedly abused their employees with reference to their skin color and their origin. However, no one seems to take serious legal action against these supervisors even when the employees report them to the corporate offices. The management explicitly writes the company’s core values that embrace diversity and equal treatment, but in most cases, the leadership team fails to implement them. In the labor market, race discriminati on is also evident in promotion, payment, and work motivation allowances. In 2012, a case of discrimination came to the fore when African American employees accused the United Air Lines of discriminating against them in the aspect of promotion. White American employers deny them the right to job promotions, regardless of their enhanced skills, increased job productivity, and their work experience. The stereotypical norms against their skin color and race deny them the opportunity to compete for higher positions. Actually, discriminated employees earn lower salaries than their White American co-workers do. Hence, the Blacks are prone to discrimination in their workplaces despite their noticeable performance. However, bosses perceive the Blacks as low class citizens; hence, they find it appropriate to violate their employment rights. Racial Discrimination in Education Sector In education sector, racial discrimination is also prevalent, as the Black students initially could not study i n the same school as White American students. Over the years, the situation has changed and the government has ordered the schools to integrate all races. Nevertheless, the discrimination continued in those schools.Advertising We will write a custom term paper sample on Race Relations in the United States specifically for you for only $16.05 $11/page Learn More The disciplinary department gives the Black American students longer detention and severe punishment than the White American students. According to a survey done in 2011-2012 by the United States Education Department, the Black students receive more suspensions than the White students do in public schools. The administration has stereotyped that marginalized groups are prone to riot and their moral values are always in question. The access to veteran teachers is more available to the White students than it is to the Black students. The minority students suffer social and psychological trauma, whi ch affect their learning process and performance in classrooms. Race Relations in Fashion Industry The racial discrimination in the fashion industry is still present in the United States. Statistics show that the Black models in the United States have dropped drastically in a period of one year. Women with black pigmentation have minimal chances of enrolling in the fashion and design company. The advertising clients do not consider the Black women since they believe that the Black people are not attractive. For example, The Times Sunday Magazine in the New York has a lower percentage of the Black models compared to the White models because the clients find them unmarketable. Through observation, most photos in a runway indicate that the minority races are under-represented. Some of the minority supermodels of all time are Iman, Tyra, and Naomi Campbell. However, since the departure of Tyra and Iman, race inequality in the fashion industry is still high. Race Relations in Housing Rac e discrimination in the housing industry started after the abolition of slavery and has continued until today. The constitution fights against housing discrimination, but it is still prevalent in most areas. The discrimination is evident in the housing sector as renting, buying, selling, and financing houses have racial orientation.Advertising Looking for term paper on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Prejudice against Hispanics, Asians, and Blacks seeking for housing is evident today. A national study commissioned by the department of housing in 2013 illustrates that minority customers have a lower probability of getting a house than the Whites with equal qualifications. The study points out that minority citizen are victims of racial discrimination in the housing industry. Mostly they get low class houses that are far away from schools and have no access to essential amenities. Most of the local governments violate the Housing Act by failing to grant the minority citizens the right to housing and permits. Racial Discrimination in Judicial System Racial discrimination in the judicial system is also prevalent in the United States as the Latinos, Asians, Africans, African Americans, Native Americans, and other minority groups find the judicial system as unfair in its dealings. The local police department tends to subdue the minority people and keep them in custody on minor crimes. The judicial system views the marginalized communities as gangster groups, which host dangerous elements in the community. This stereotype makes the Native Americans and other minorities subject to the unfair judicial system through the police department. The system does not follow up on violation of the minority rights. The power structure that the White people dominate does not consider the minority groups, who experience discrimination. The law is explicit in its provisions, but stereotypes cloud the enforcers and hinder the administration of equality and justice. Impacts of Discrimination in the United States Race relations in the United States have a negative impact on the marginalized communities and on the government at large. The people, who face all these kinds of discrimination, have psychological trauma, cognitive disabilities, and physical infirmities because their opportunities to elevate their lives have been incapacitated. The prejudice limits their cognitive abiliti es as evident in their performance in schools and workplaces. Racial discrimination also limits their physical performance because strong judicial system does not support their determination to compete fairly in the workplace, housing industry, and other sectors. The students in high schools and institutions of higher learning are likely to perform poorly due to limited opportunities in school and unequal treatment. The minority citizens experience diverse health risks due to their overcrowding in residential areas. Racial discrimination affects the United States government negatively because unemployment of its citizens and workplace discrimination reduces productivity. Most people in the minority groups earn wages that are below the poverty level. The discrimination against the minority weakens the national development indicators of the United States. The issue depicts the United States as a violator the international human rights, which the national government has the responsibil ity of guarding. The poverty level is high among the minorities in the United States, hence, hindering efforts to eliminate poverty. The negative impacts of marginalization limit the livelihood of United States citizens and the gap will continue to enlarge between the majority and the minority. Conclusion Social relations are very important because they form the basis of our diversity. However, negative social relationships, such as racial discrimination, have detrimental effects on diversity. Establishment of social institutions offers robust strategies that aid in the elimination of racial discrimination. These strategies include public participation in formulating policies in the education sector, labor market, political arena, criminal justice system, and housing industry amongst others. Hence, the government should come up with a system of policy, formulate appropriate laws, and enforce the formatted laws efficiently through the judicial system. Moreover, the government should train and educate societies on the problems brought about by racial discrimination to eliminate the stereotypical norms of the minority groups. This term paper on Race Relations in the United States was written and submitted by user Nathalie Hawkins to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sample Argumentative Essay About Tiny Homes

Sample Argumentative Essay About Tiny HomesSample Argumentative Essay About Tiny Homes is one of the best websites that provide one of the fastest ways to get a new college education. The founders of the website had a vision to produce a website that makes it possible for a young person from different parts of the country to get a quality education at a low cost. The website has managed to fulfill its promise and has gained popularity among the students across the world. In this article, I am going to share with you some of the best websites that offer free educational materials that are used by people who study at the colleges and universities all over the world.The first site that I am going to discuss in this article is TinyHouseWorld. The owner of the website is Gary Leonard. He is a master at selling all kinds of designs and plans for micro compact apartments that can be incorporated to provide maximum livability to the persons residing in them. Gary does not limit himself to mi cro homes alone, but he also sells a lot of other designs that are suitable for flats, homes, or even commercial purposes. He has also become a go-to source for all sorts of different aspects related to selling houses and designing them.Another great website that you can utilize for a sample argumentative essay about tiny homes is TinyHouseStates. This website provides all the information that you need to know about micro homes in all the fifty states of the US. You can use this website as a resource for your research for your college admissions.The website TinyHomeLive provides all the information regarding the Texas homes and the entire Texas micro home community. This website gives you many options to choose from when you visit the website.The website called A Mortgageing Passport is an incredible service provided by the company, which allows the user to find any number of properties that have recently been mortgaged. This website is helpful for a number of reasons.The best site for an argumentative essay about tiny homes is the site Tiny Dots. You can use this site for two reasons:You can use this website to find out information about properties in Texas. You can also use the website to buy property in Texas if you have cash to spare. This website is accessible from anywhere in the world.If you want to have your own property and build a micro-home community on it, then you need to use a website like Tiny Dots. This website is useful for a number of reasons, the most important of which is that it provides useful information for those who are planning to get into the business of building micro homes.

Ingredient Branding Related Literature Essay Example

Ingredient Branding Related Literature Essay Example Ingredient Branding Related Literature Essay Ingredient Branding Related Literature Essay On the other hand, Bucharest defined Co-Branding as a long term type of co operation between two or more brands with equal or non-equal brand image n which identify of the associated brands is communicated through the inclusion of the brand name on the product or product packaging. Co- branding is an increasingly popular technique used primarily in domestic markets to transfer the positive associations of the partner brands to a newly formed co-brand (Lettuces Creche, 2011). Ingredient branding will be analyzed and compared to existing theories on co-branding and brand extensions. This will be helpful on students to fully understand ingredient branding. Furthermore, based on these existing theories, it will be possible to identify issues for further research. Brand communication is identified as the right mix of media vehicles that will maximize the brands potential to meet the goals like developing awareness, positioning and reminding the brand, its attributes, unique selling propositions and its benefit to the consumers set forth by the brand manager (Davis, 2002; Guppy et al. , 2008). Brand communication creates brand image (ROI et al. 2001) and gives the brand a personality by using a constellation of brand associations (Jodie and Torn, 2006). The better the brand communication the more the awareness receiver value and the intent of purchase (Guppy et 2008), which may lead to purchase and satisfaction thus leading to brand loyalty (Wainscoting and Sustainability, 2008) and brand equity. Brand equity is defined as the added value that a brand brings to a pr oduct (Changer and Dana, 1996). Pita and Satanic described Brand Equity as the value a brand name adds to a product. That value can be a halo extending beyond the current product category to other product classes. From this brand equity we can conceptualize the ingredient branding strategy and demonstrate how it ill affect students towards brand consumption. Then there is brand loyalty, trust, image and awareness that contributes a big part on the development of perspective of students on ingredient branding and consumption of goods. Brand loyalty refers not only to ones tendency to repurchase the same brand time after time, but also to have a psychological commitment or attitudinal bias toward the brand. Thus, the brand loyal customer not only buys the brand , but refuses to switch even when a better Offer comes along (Schoenberg, Gordon Errand, 2004). Brand loyalty makes a critically label contribution to competitive advantage (Signoras Steakhouses, 2004). Brand Trust on the other hand is termed as the degree to which an individual is confident, and eager to act on the basis of the words, actions and results of others (McAllister, 1995). Brand trust is basically the emotional commitment of the customers with brand. Marketers are now days very much interested in trust because mostly it is observed that higher trust ratings are positively related to loyalty (Areas, 2005). According to Asker, brand awareness is the ability of possible consumers to remember that a facial brand belongs to a special product. Consumers exposed to advertising, word of mouth, and other promotions, who are able to recall the brand only with some kind of cue achieve a low level of brand awareness, recognition. A consumer would have to encounter the brand and recognize it as a potential purchase choice. (Pita Satanic 2004). Brand Image can be defined as the perception about a brand as reflected by the cluster of associations that consumers connect to the brand name in memory (ROI et al. , 2001 Brand image consists of two components; the benefits customer rive from the brand and its attributes which constitute the brand association and the brand personality (Bayle, 2003).